Job Description

Content Strategist - Brand & PerformanceAbout SuperBottoms

Location:

Mumbai (Hybrid - 2 days/week office)

Experience:

3-7 years

Role Type:

Full-Time

About the Role

We're looking for a Content Strategist who can define and drive the overall content vision for SuperBottoms. This role blends creativity, strategy, and performance -- owning brand storytelling, content direction, and communication across all platforms. You will lead a team of writers and work closely with creative, marketing, and performance teams to create content that inspires, engages, and converts.

Key Responsibilities

Build and execute the brand's content strategy, including tone, voice, and visual direction. Develop brand story, communication frameworks, and consistent messaging across website, social media, packaging, and campaigns. Create product storytelling frameworks and briefs highlighting USPs, benefits, and emotional connect. Lead cataloguing content strategy (titles, bullets, A+ content, visuals) in partnership with the E-commerce team. Guide performance-led content (static + video) based on personas, trends, and campaign goals. Analyze content performance and evolve messaging using insights and data. Manage and mentor a team of copywriters and collaborate cross-functionally to ensure alignment with business goals. Drive monthly content calendars and conceptualize campaign ideas for brand and performance channels.

Deliverables

Brand tonality & content voice guidelines Brand story & communication framework Product storytelling templates Monthly content calendar Campaign concepts for ads Insights and performance recommendations

Qualifications

Bachelor's/Master's in Marketing, Communications, Advertising, Journalism, or similar. 4-7 years in content strategy, brand communication, or digital marketing (D2C experience preferred). Strong storytelling, brand-building, and performance-copywriting skills. Experience leading content teams and working with cross-functional stakeholders. Solid understanding of content analytics and data-led decision making.

Key Skills

Strategic + creative thinking Strong storytelling and brand communication Ability to craft high-performing ad/sales copy Knowledge of digital content formats across platforms Excellent communication and collaboration skills High ownership and ability to work in a fast-paced environment

What You'll Get

Chance to shape the voice of a 100 Cr+ D2C brand trusted by parents across India Creative freedom and opportunity to build high-impact content Access to India's largest parenting community Supportive, people-first, collaborative work culture
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

Flexible schedule Health insurance Leave encashment Paid sick time Paid time off Provident Fund * Work from home