Muditam Ayurveda is a fast-growing wellness brand on a mission to bring ancient Ayurvedic wisdom into today's modern lifestyle. With a strong focus on authenticity, effectiveness, and innovation, we create products that are rooted in Ayurveda but designed for the needs of the Instagram generation. As a young and ambitious company, we are building a brand that makes wellness simple, relatable, and inspiring.
Role Overview
We're looking for a Content Strategist & Brand Manager to lead the creative direction and strategic positioning of Muditam Ayurveda. This role is perfect for someone who can combine creative storytelling with data-driven brand building. You'll be responsible for shaping our brand voice, overseeing content across platforms, and ensuring that every campaign, post, and message strengthens Muditam Ayurveda's identity as a trusted, modern Ayurvedic brand.
Key Responsibilities
Content Strategy: Develop and execute a comprehensive content strategy aligned with brand goals and business objectives.
Content Creation Oversight: Supervise content development across digital platforms--including website, social media, campaigns, and blogs--ensuring consistency and creativity.
Brand Identity: Define and maintain Muditam Ayurveda's positioning, messaging, and overall brand voice.
Campaign Management: Plan and execute content-driven campaigns, including product launches, festive promotions, and influencer collaborations.
Cross-Functional Collaboration: Work closely with design, marketing, and product teams to create cohesive brand experiences.
Performance Tracking: Monitor content performance, track KPIs, and optimize strategy for engagement, reach, and conversion.
Community Building: Strengthen our digital presence by building a loyal, engaged online community.
Required Qualifications
Bachelor's or Master's degree in Marketing, Branding, Communications, Journalism, or related field.
3-5 years of experience in content strategy, brand management, or marketing communications.
Proven track record of managing brand campaigns and content projects.
Bonus: Experience in Ayurveda, wellness, nutrition, or health-focused industries.
Desired Skills
Strong storytelling and copywriting abilities with a keen eye for detail.
Creative thinker with the ability to translate ideas into impactful campaigns.
Experience with social media, digital marketing, and content distribution strategies.
Strong project management skills; able to balance creative work with deadlines.
Analytical mindset to track metrics and optimize performance.
Leadership qualities with the ability to manage cross-functional teams and external partners.
Work Environment
Full-time role, based in our Delhi office.
Collaborative and fast-paced environment where creativity and strategy go hand in hand.
Perks & Benefits
Creative freedom to shape the brand voice and direction.
Work with a young, passionate, and ambitious team.
Professional growth and leadership opportunities in a rapidly scaling company.
Performance-based incentives.
Exclusive wellness perks and employee discounts on Muditam Ayurveda products.
Job Type: Full-time
Pay: ?80,000.00 - ?110,000.00 per month
Application Question(s):
What is your current monthly salary?
Work Location: In person
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