Job Description

Content Strategist (Art Director & Script Writer)-IT (Saas)-Surat-70k

About the Role

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The company is looking for a

Content Strategist

who is a

rare blend of creative thinker, art director, and script writer

.


This role is about

shaping how the brand speaks, feels, and looks

across digital platforms. You will be responsible for

creating high-impact ideas

, writing powerful scripts, and directing visual storytelling that drives

engagement, virality, and brand recall

.


This is

not a posting/content calendar role

-- this is a

big-idea, narrative-led creative role

.

Key Responsibilities

------------------------

Creative Direction & Visual Storytelling

Act as the

art director for digital content

, ads, and short-form videos Define

visual language, mood, tone, and storytelling formats

Work closely with designers, video editors, and creators to bring ideas to life

Script Writing & Narratives

Write

strong scripts

for Reels, Shorts, YouTube ads, UGC, and brand films Craft

hooks, openings, and payoffs

that hold attention in the first 3 seconds Translate abstract ideas (personality, emotions, insights) into

relatable human stories

Content Strategy & Ideation

Own the

content strategy

across organic and paid channels Generate

original content ideas

rooted in human behavior, psychology, and culture Build repeatable

content formats

that can scale across platforms

Virality & Performance Collaboration

Collaborate with the performance marketing team to create

conversion-focused creatives

Optimize scripts and visual narratives based on

engagement and performance data

Constantly iterate based on what works in the real world

Primary Skills & Requirements

----------------------------------

Creative & Strategic Skills

Strong experience as a

content strategist, art director, or creative lead

Exceptional

script writing and storytelling skills

Ability to think in

visual frames, beats, and scenes

Platform & Format Expertise

Deep understanding of

Instagram Reels, YouTube Shorts, UGC formats, and paid video ads

Knows what works organically vs performance-driven content Strong sense of

culture, trends, and internet behavior

Taste, Judgment & Originality

High creative taste -- knows what looks premium and what looks generic Ability to turn

complex or abstract concepts into simple, powerful stories

Obsessed with

hooks, pacing, and emotional payoff

Nice to Have

----------------


Background in

advertising agencies, digital studios, or brand storytelling roles

Experience working on

intangible products

(self-help, education, insights, lifestyle) Basic understanding of

performance metrics

and creative testing

What Success Looks Like

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Content that

stops the scroll and gets shared

Clear, consistent

brand voice and visual identity

Scripts that performers, creators, and editors love to work with Creative ideas that directly contribute to

growth and brand love

Ideal Candidate Profile

---------------------------


Thinks in

ideas, not posts

Writes like a screenwriter, thinks like an art director Understands both

brand storytelling and performance needs

* Curious about

people, emotions, and culture