Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world
Team Function:
The Messaging and Knowledge Management Team manages both chat operations and enterprise knowledge systems, ensuring agents and customers receive timely, accurate support through AI-enhanced workflows. Daily functions include maintaining and optimizing the knowledge base, publishing updates via the WNS team, managing chat routing and escalation flows, overseeing content ingestion and chunking for GenAI, and coordinating change management for tools like Google Chat and Ask Service Ops. The team drives innovation by embedding Generative AI and Unified Search into agent and customer experiences--enabling conversational search, automated summarization, and predictive prompts that reduce contact volume, improve handle time, and enhance self-service capabilities
We are seeking a Content Strategist (AI-Optimized) with a strong foundation in user behavior analysis, AI/LLM capabilities, and intuitive search experience design. This role is pivotal in enhancing the effectiveness of AI-powered search tools by ensuring high-quality content, minimizing hallucinations, and improving user interaction through strategic prompt engineering and training.
Key Responsibilities:
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