Job Description

Shop LC US


Jaipur, India


i-Anmol.Tiwari@shoplc.com


Posted : 9 hours ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading

electronic retailer of jewelry and lifestyle products

. In FY 2023-24, VGL reported a

turnover of ~$365 million

and employs

4,000+ people globally

, with

3,000+

based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its

TV, e-commerce, and digital retail platforms

:

Shop LC (USA)

-

Live broadcasts to 60M+ homes

with a strong e-commerce presence.

TJC, UK

-

Reaches 27M+ homes

through TV and digital platforms.

Shop LC Germany

-

Broadcasts to 40M+ homes

, expanding VGL's European market presence.

Ideal World (UK)

- Acquired in

2023

, a leading UK

teleshopping & digital sales platform

.

Mindful Souls

- Acquired in

2023

, a fast-growing

subscription-based e-commerce brand

focused on spiritual and wellness products.

Social Impact & ESG Initiatives

Your Purchase Feeds...

- VGL's flagship

one-for-one meal program

has provided

99M+ meals

to schoolchildren in India, the US, and the UK.

Employee Volunteering

- Encourages employees to

donate two hours monthly

for charitable activities.

Sustainability Commitment

- Focused on

renewable energy, waste reduction, and green initiatives

.

IGBC Award Winner

- Recognized for excellence in

green built environments

at its Jaipur SEZ unit. Assigned a

'Combined ESG Rating 72 (Strong)'

from ICRA ESG Ratings Limited

Talent & Culture

Humanocracy & Micro-Enterprises

- VGL fosters a

decentralized, empowered work culture

, enabling

small, agile teams

to drive innovation and ownership.

Talent Density & Meritocracy

- Prioritizing

high-performance teams, rewarding talent, and a culture of excellence

.

GPTW Certified

- Recognized as a

Great Place to Work

across India, the US, the UK, and China.

Recognition & Achievements

Top Exporter Award

- Honored by GJEPC for being

India's largest exporter of silver and colored gemstones

.

Operational Excellence

- A strong track record in

value-driven retail and customer-centric growth

.

As a Content Specialist, you will be responsible for producing impactful content across customer touchpoints, including promotional banners, email campaigns, SMS/MMS, and push notifications. You will be a key voice in how we connect with our US-based audience, blending brand tone, conversion goals, and campaign-specific messaging.



You will collaborate closely with the design team, sales and marketing teams to craft messages that resonate, convert, and reflect the voice of Shop LC.

Key Responsibilities

Write engaging, brand-consistent copy for: + Website banners (hero images, promos, category highlights) + Daily and promotional email campaigns
+ SMS and MMS messages (short-form, offer-focused, mobile-friendly)
+ Push notifications with strong CTAs
Craft clear, action-oriented headlines and CTAs optimised for the US retail customer Translate briefs into compelling content while maintaining high standards of clarity and creativity Collaborate with graphic designers and campaign planners Contribute to creative brainstorming sessions and content calendars Stay aligned with marketing goals (traffic, conversion, engagement rates) and adapt copy accordingly Ensure accuracy in tone, spelling, and grammar; proofread all outgoing content Track content performance and apply learnings to improve engagement Stay updated on e-commerce trends and competitive messaging in the US market

Required Skills & Experience

2-3 years of copywriting/content writing experience, preferably in an e-commerce, fashion, or retail brand Strong understanding of US customer behaviour, tone preferences, and offer messaging Experience writing email/SMS/push content with a focus on clarity and conversion Proven ability to write short-form, high-impact copy within tight deadlines Familiarity with tools like Klaviyo, Attentive is a strong plus Excellent command of English (US spelling and grammar), with a keen eye for detail Ability to work in a fast-paced, campaign-heavy environment Strong team player with excellent communication skills Background in fashion, lifestyle, or home retail writing Experience with A/B testing, understanding what copy performs better

Job Overview

Compensation

? 500000 - 800000 Yearly

Level

4

Location

Jaipur, India

Experience

3+ Years

Qualification

Graduate

Work Mode:

Onsite

Job Type:

Fulltime