Job Description

Key Parameters: \' Possess Good experience in content writing for a technology company. \' Prior experience in writing content for online and offline channels for the B2B segment. \' Well versed in researching and writing industry, sector and geography specific content in all formats, blogs, whitepapers, case studies, social media, mailers etc. \' Experienced in writing PR and captivating short content pieces. \' Experience writing for international audiences. \' Agency background or copywriting experience will be an added advantage. \' Should have the expertise to write content specific to SEO and SEM. \' Good understanding of technology. Description: We are looking for someone who loves content and is extremely creative & quick in delivering content requirements for Company. As a content specialist, you will be required to research and define desired target audiences, manage the content creation process, and monitor consumer and content metrics. The content specialist will be responsible for crafting the content strategy and shall be responsible for different forms of content. The scope for content at company is vast and fast-moving. Job Responsibilities: \' Research the content topic and consumer trends before creating any form of content. \' Develop content strategies to improve company\'s ranking on SEO. \' Creating well researched long form content assets like whitepapers and case studies. \' Will be responsible to craft different types of content e.g., Website information, blogs, Case studies, press releases, whitepapers, social media posts, presentations, testimonials, videos, ad campaigns, event collaterals, branding material, mailers and sales content etc. \' Managing and updating the content repository for company. \' Editing and managing content deliverables received from vendors. \' Crafting the internal branding collaterals/ communications while working closely with the HR manager. \' Working with the Partner marketing team on content requirements. \' Ensuring that SEO aspects like the use of appropriate keywords (top/potential to rank) are considered and discussed with the digital marketing specialist. \' Proofreading and editing content before it is approved for publishing. \' Managing content calendars and ensuring that the content remains consistent across all platforms. \' Coordinating with the marketing, sales, product, and design teams to ensure the timely delivery of assignments. \' Tracking consumer and content analytics and generating reports and presentations. \' Keeping up to date with content trends, consumer preferences, and advancements in the loyalty segment. \' Creating content on a daily basis to fuel the brand\'s presence online. Job Requirements: \' Bachelor\'s or Master\'s degree in literature, journalism, marketing, communications, or similar. \' A minimum of three years of experience in content creation, marketing, communications or similar. \' A keen eye for detail and highly creative. \' Ability to articulate content in a crisp and precise manner \' A portfolio of published work. \' Familiarity with content management systems such as Word Press etc. \' Good knowledge of various content platforms such as social media, blogs, and print media. \' Strong understanding of content practices for PR, SEO, SMO, and PPC. \' Excellent written and verbal communication skills. \' The ability to keep abreast of content and consumer trends and advancements in technology.

foundit