Job Description

The ideal candidate will be responsible for the creation of engaging and innovative content across various digital platforms. You will play a vital role in growing our social media presence, engaging our audience, and increasing brand awareness.

Responsibilities:

Copywriting:

Develop compelling content for ads, social media, blogs, and videos.

Concept Development:

Create storyboards and creative frameworks to guide execution.

Brand Consistency:

Maintain a unified tone, voice, and messaging across platforms.

Consumer Insights:

Use behavioural research to craft relevant, engaging messaging.

Trend & Competitor Analysis:

Stay updated to refine strategies effectively.

Content Research & Referencing:

Gather insights, validate information, and ensure accuracy in all content.

Skills Required:

Creative Thinking:

Strong ideation skills to develop unique concepts, scripts, and storyboards.

Brand & Tone Adherence:

Understanding of brand voice and consistency across all platforms.

Consumer Psychology:

Ability to analyse and apply consumer behaviour insights to content.

Market & Trend Analysis:

Awareness of industry trends, competitor strategies, and content innovations.

A/B Testing & Optimisation:

Skill in experimenting with formats, messaging, and engagement tactics.

Basic Data Skills

: Familiarity with Excel/Google Sheets for content tracking and insights.

About The Brands Team At Wellversed

At Wellversed, the Brands & Product Division is where value creation meets innovation. From cutting-edge R&D to building brands that redefine performance nutrition, we don't just launch products--we shape entire categories. This team drives the full spectrum of brand building--from scientific formulation to crafting powerful consumer connections.

About Wellversed

Wellversed is built to maximise human potential through a powerhouse of performance-driven brands. Following an endorsed brand structure, we operate Wellcore, YouWeFit, Ketofy, Zero Sugar, Okami, and Dynamite--each engineered for peak performance and relentless progress. With an omni-channel presence, including our e-commerce portal www.wellversed.in, we make high-impact nutrition accessible to those who push limits and refuse to plateau.

Location: Gurgaon, Haryana

Job Type: Full-time

Pay: ?400,000.00 - ?1,400,000.00 per year

Benefits:

Flexible schedule Paid sick time Paid time off Provident Fund
Schedule:

Day shift Monday to Friday
Ability to commute/relocate:

Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Will you be able to travel to our Gurgaon Office for the FINAL Round of Interview? What is your last/ current CTC?
Experience:

Content writing: 1 year (Required)
Work Location: In person