Job Description

About The CompanyAxis My India is Indias foremost Consumer Data Intelligence Company, which in partnership with Google is building a single-stop People Empowerment Platform, the xe2x80x98a app, that aims to change peoples awareness, accessibility, and utilization of a slew of services. At Axis, we are dedicated to making a tangible impact on the lives of millions. If you're passionate about creating meaningful changes and aren't afraid to get your hands dirty, we want you on our team!For more insights of the company, kindly visit our websiteRoles and Responsibilities

• Conduct focused content research on the sports and health sectors by aggregating data and insights from diverse sources, including media analysis, public opinion surveys, stakeholder interviews, and digital platforms.

• Collate and synthesize research inputs to identify trends, need gaps, and opportunities in regional sports and public health, ensuring content is evidence-based and relevant to user interests.

• Profile local sporting heroes and emerging talents and recommend their stories for inclusion to foster community engagement and inspire users.

• Define and segment target groups for each sport and map sub-districts for health camps, using research-driven criteria to maximize outreach and impact.

• Provide actionable solutions and strategic recommendations to content, marketing, and product teams, leveraging research findings to guide content selection and user engagement strategies.

• Curate and recommend high-value, diverse, and inclusive content for the xe2x80x98a app, tailored to address identified gaps and reflect the evolving landscape of sports and health in India

• Run a survey about Sports and public health on the a APP

• Assess the needs and interests of the target audience, identify relevant sources, and analyze data to tailor content that resonates with local market preferences in the section of sports and health.

• Work closely with the content team, survey team and mar com event teams to brainstorm, plan, and execute content strategies, ensuring alignment across all platforms.

• Use internet search engines, social media, and digital publishing tools to gather information, track viral content, and enhance coverage.

• Identify and review government websites for new and updated sports and health schemes and policies and target the right audience

• Provide feedback, mentor junior researchers, and contribute to long-term content planning and departmental growth.

• Deliver timely, accurate and engaging news coverage tailored to the needs of their audience

Requirements

• The ability to efficiently and effectively gather information from a wide range of sources, including news websites, government portals, academic databases, social media, sports-specific websites, local newspapers and more.

• Understanding of sports genre and knowledge of health schemes/policies.

• A deep and up-to-date knowledge of local, regional, and national sports and other economic issues.

• Meticulous attention to detail and a rigorous approach to verifying information for accuracy and reliability. This includes cross-referencing sources and identifying potential biases.

• Understanding basic statistical concepts and the ability to interpret data, identify trends, and use metrics to support story lines and analysis.

Experience Required

• 6 to 8 years of hands-on experience in a sports and health research role focused on sporting events and the health sector, demonstrating strong research, analytical, and collaborative skills, along with a deep understanding of the Indian media landscape and government sector.

• Should have delivered accurate and engaging content in a fast-paced environment

EducationMBA / BA literature / Communication / JournalismBenefits

• Competitive salary and benefits package

• Opportunity to make significant contributions to a dynamic company

• Evening snacks are provided by the company to keep you refreshed towards the end of the day

Walking distance from Chakala metro station, making commuting easy and convenient.At Axis My India, we value discipline and focus. Our team members wear uniforms, adhere to a no-mobile policy during work hours, and work from our office with alternate Saturdays off. If you thrive in a structured environment and are committed to excellence, we encourage you to apply.

Axis My India