Job Description

We are expanding our in house Marketing Team at Matrix Partners India

Please apply only if:

- You are keen to be a part of an early-stage startup ecosystem

- You understand the scope of the role in a Venture fund

About Matrix Partners India:

Founded in 2006, Matrix India is a pre-eminent VC fund that invests in companies targeting the Indian consumer and enterprise market at the seed, early, and early growth stages. The firm has invested in several market-leading companies such as Ola (mobility), Dailyhunt (local language media and short video platform), Razorpay (payments), OfBusiness (B2B Commerce), Five Star Business Finance (SME lending), Ola Electric (electric vehicles), DealShare (social commerce), Stanza Living (student housing), OneCard (mobile-first credit card), Country Delight (D2C dairy & fresh foods brand), GoKwik (e-commerce enablement), Captain Fresh (seafood marketplace), Bijnis (B2B platform for factories), Jupiter (consumer neobank), Mswipe (mobile POS), Zupee (leading skill-based gaming app), and Oxyzo (a tech-enabled smart financing solution provider) among others.

Matrix India has advisory offices in Bangalore, Delhi, and Mumbai. Matrix Partners has a global network of funds investing in the US, China, and India.

Further information is available at www.matrixpartners.in.

To know more about our investment philosophy check out the #MatrixMoments podcast series.

About the role:

We are seeking an experienced and talented Content Program Manager to join our marketing team. As a Content Program Manager, you will be responsible for creating impactful video and text content that promotes our brand, communicates our investment strategies and engages our target audience. With your creative storytelling skills and project management expertise, you will develop and execute content strategies that effectively convey our firm\'s mission and values.

This role requires an understanding and inherent appreciation of the VC and start-up ecosystem, with a strong background in content creation.

Responsibilities:

1) Content Strategy and Planning:

- Collaborate with the investment teams to develop content strategies aligned with firm objectives.- Conduct comprehensive research on the VC and start-up ecosystem to inform content planning.

- Tailor content to specific target audience segments based on their needs and preferences.

2) Text Content Creation:

- Develop compelling written content, such as blog posts, articles, case studies, and social media posts with support of the investment team

- Ensure all written content adheres to the firm\'s brand guidelines.

3) Content Distribution and Promotion:

- Strategize and implement content distribution plans across multiple channels, including websites, social media, email newsletters, and industry publications.

- Apply SEO techniques to improve content visibility and increase organic reach.

- Monitor content performance metrics, analyze data, and adjust strategies to optimize engagement and conversion rates.

4) Project Management:

- Coordinate with internal and external teams, such as designers, videographers and other support, to ensure timely content delivery.

- Manage content calendars, deadlines, and workflows to maintain a consistent content production schedule.

- Collaborate with subject matter experts and investment professionals to gather insights and incorporate them into content creation.

Qualifications & Skill Set

- Bachelor\'s degree in Communications, Marketing, Journalism, or related field.

- Excellent written and verbal communication skills, with a passion for writing and content creation.

- Knowledge of content distribution strategies across a variety of platforms, including social media.

Demonstrated project management skills, with the ability to juggle multiple tasks simultaneously and meet deadlines.

- Proficient in using content management systems and social media platforms.

- Experience with content analytics and performance metrics.

- Ability to work independently and as part of a team.

- Creative, innovative, and willing to contribute ideas and learn new things.

Qualities

- Interest in the start-up ecosystem

- Analytical & strategic thinking

- Capable of independent thinking & problem solving

- Intellectual curiosity

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