We're BRAVADO -- a bold, design-driven men's personal care brand built for the new generation. Premium meets attitude. Creativity meets commerce.
Role Overview
As the Content & Organic Growth Strategist, you'll lead BRAVADO's organic visibility -- across SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and brand storytelling. You'll create content that both algorithms and humans want to engage with.
Key Responsibilities
Search & Organic Growth
Build and execute the SEO strategy (keyword research, on-page optimization, interlinking).
Implement
structured data (schema)
and ensure AI-readable content formatting.
Monitor rankings, traffic, and emerging AI search trends (SGE, ChatGPT, Gemini).
AEO & GEO Optimization
Develop conversational, Q&A-style content for AI and voice searches.
Optimize brand mentions for AI discoverability and answer engines.
Track and test visibility across AI-powered search platforms.
Content Creation
Write blogs, web copy, product stories, and campaign content.
Create brand-aligned scripts and captions for social & UGC.
Collaborate with designers for visuals and performance alignment.
Requirements
2-5 years of experience in
SEO / Content Marketing / Digital Brand Writing
Strong understanding of
search intent, topical authority, and schema markup
Excellent writing, editing, and storytelling skills
Awareness of
AI search & voice optimization (AEO/GEO)
Tools: Google Search Console, Ahrefs/SEMRush, SurferSEO, ChatGPT/Jasper
Nice to Have
Experience in
E-commerce SEO
(Shopify or similar)
Knowledge of
content analytics tools
Creative direction or basic design skills (Canva/Figma)
Performance Indicators (First 90 Days)
10-15 SEO-optimized pages or blog posts live
FAQ & structured data implemented across site
Top 20 ranking for key search terms
25% increase in organic sessions or engagement metrics
Why Join BRAVADO
You'll shape how our brand gets discovered -- by search engines, AI models, and real people. Your words will define how BRAVADO sounds and ranks.
Apply now:
Send your CV + 2 best writing samples to
hr@mahikapack.com
with the subject line "Content & Organic Growth - BRAVADO"