Job Description

About the role

You'll own content-led growth for Inc42's IPs and brand campaigns--turning narratives into high-performing assets across videos, reels, newsletters, social, case studies, and landing pages. You'll collaborate tightly with design, performance, editorial, and partnerships to ship campaigns that are on-brand and outcome-driven.



About Inc42



Inc42 is India's #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.



Since launching in January 2015, and having risen to become the authoritative voice on India's startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions, and told you what's happening deep inside some of the fastest-growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch, and other major outlets hundreds of times.



We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.



In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.



What You'll Do



Build content strategies for flagship IPs (D2C Summit, AI Summit, FAST42, D2C Retreat); craft crisp positioning and messaging for each IP and ensure consistency across channels.



Drive acquisition and engagement with content-led campaigns across formats--videos/reels, newsletters, social, case studies, and landing pages.



Co-create concepts with design and write tight creative briefs; own the asset lifecycle end-to-end (ideation production QA deployment) and maintain a reusable repository.



Lead integrated brand campaigns (online + offline) for Inc42 and its IPs; partner with performance, social, and partnerships for amplification.



Own messaging frameworks, storylines, and audience segmentation while maintaining a premium brand voice.



Align with sales, product, and partnerships on business goals; amplify via editorial and community channels; coordinate vendors/agencies as needed.



Track reach, engagement, CTR, CVR, and brand lift; run experiments and iterate based on insights.



Maintain campaign calendars and launch on schedule.



What You'll Bring (Must-Haves)



1-3 years in content marketing at a startup or media/consumer tech platform



Sharp writing/editing with a strong sense of brand voice and narrative structure



Experience planning multi-channel content calendars and launches



Comfort with analytics/dashboards (GA4/attribution) and A/B testing



Familiarity with marketing automation/CRM (MoEngage/HubSpot) and CMS/workflow tools



Nice-to-Haves



Event/IP marketing exposure; basic SEO and on-page optimization



Experience writing creative briefs and collaborating closely with design/video



Familiarity with ad platforms (Meta/Google/LinkedIn) and light video/editing tools