Job Description

About the job Content Marketing Lead
?Role Overview:
We are looking for a highly skilled and creative YouTube expert to join our partner university. The ideal candidate will be a strategic leader and a hands-on executor, with a proven track record of growing a YouTube channel. ?The role requires a deep understanding of YouTube algorithms and analytics, along with a strong passion for digital storytelling and the ability to lead the entire video production lifecycle.
?Key Responsibilities:
1. YouTube Growth & Execution

• Develop, execute, and scale the university's YouTube-first content strategy with clear growth targets.
• Work directly with videographers, editors, and social media staff to script, shoot, and edit content.
• Create a variety of video formats: student vlogs, faculty features, explainer videos, industry expert talks, event highlights, and short-form reels.
• Optimize videos for SEO, engagement, and retention (titles, thumbnails, descriptions, playlists).
• Drive measurable growth in subscribers, watch time, engagement, and lead conversions.

2. ?Content Leadership & Team Management

• Build and lead an on-campus content team (creators, editors, student contributors).
• Mentor student creators and integrate them into the content pipeline.
• Repurpose long-form YouTube videos into short-form, multi-platform content for Instagram, LinkedIn, and others.
• Collaborate with admissions, academics, and events teams to capture high-impact stories.

3. Digital Story-telling and Branding:

• Highlight authentic stories of students, alumni, faculty, and campus life.
• Position the university as a thought leader in higher education through creative digital storytelling.
• Ensure consistency in brand voice, tone, and visual identity across all content.

4. ?Performance Tracking and Reporting

• Define and track KPIs (subscribers, engagement rates, conversions).
• Use YouTube Analytics and other tools to refine strategy and execution.
• Provide monthly reports and insights to leadership with action-oriented recommendations.

Required Skills and Experience:

• Proven track record of growing a YouTube channel (brand, creator, or institution) with demonstrable results.
• Hands-on expertise in video production: scripting, shooting, editing (directly or by leading a team).
• Strong knowledge of YouTube algorithms, SEO, and analytics.
• 5+ years of experience in content marketing, social media, or digital storytelling.
• Excellent storytelling and editorial judgment skills.
• Experience leading teams while also being deeply involved in execution.
• Must be willing to work full-time on campus to capture content in real time.
• Passion for youth culture, education, and digital-first storytelling

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Skills Required