Job Description

Opportunity and Role DescriptionAbout the company: makes India\'s most loved marketing & sales training programs with an Advocacy Score of 95%. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practiti

Opportunity and Role DescriptionAbout the company: makes India\'s most loved marketing & sales training programs with an Advocacy Score of 95%. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. Our programs are built on frameworks and examples from the best in the industry and they are consistently updated with the latest, cutting-edge tools & learnings from the field. This is why S&M professionals from world\'s top consumer companies (like Unilever, P&G, Nestle, ITC, Facebook, Amazon, Yum! Brands, etc) as well as students currently studying in the best business schools of the country (all major IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.) find value in our programs (remember 95%). The goal now is to take our training programs to India\'s masses- the talented people across the length and breadth of our country who have been denied a shot at professional success due to the limitations of the existing system. We are a team that is gunning to bring transformative changes to India\'s higher education ecosystem. Welcome to the ride! :) What we value (the Kraftshala Kode): Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our team\'s distinctiveness comes from the following: We seek auser-centric mindset.People who start with the user and work backward, and take every opportunity to add value to their customers and partners fit right in. We respect people withlearning agility, a trait that emerges from a combination of curiosity, persistence, and humility. We are ateam of learnerswho like to observe, read, reflect and seek feedback to be better today than we were yesterday. We valueproblem-solving skills.We look at problems objectively, solve for root causes, make decisions for long-term good instead of short-term gain, and don\'t let processes get in the way of value addition. We admire people withambition & courageto take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership. We aim forconsistency and reliabilityand expect the same from others. Predictability just makes everyone\'s life a lot smoother. We like people who arereal, open, and direct in communication,while still being empathetic. We arepractical optimists. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality. What is the recruitment process: As a small team (80 folks), it\'s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 40-75 minutes, except the first call which is a short one to understand expectations. Typically the whole process takes between 10 - 15 business days depending on your and our schedules. The process will occur over telephonic calls, so you don\'t need to worry about travel. Skill Assessment Task: This will be a task that assesses you on some of the core skills you\'ll need to succeed in this role. Technical conversation: This will be a call with a senior member of the team wherein you can expect to be evaluated on your functional skills and other competencies needed for the job, mentioned below. Culture fit conversation -1:A conversation with a senior member of the team to ensure that there is a fit with the Kraftshala Kode. Culture fit conversation - 2: A conversation with our Founder/CEO of the team to ensure that there is a fit with the Kraftshala Kode. Extending an offer: If all goes well, we will extend an offer mentioning the relevant details. Exciting Benefits : Health Insurance :This will get activated for you on Day 1 of joining, and you\'d have access to a sum insured of Rs. 5,00,000 along with a network of 7000+ hospitals, discounts for medications, cover for hospitalization charges including for Covid, ambulance charges, ayurvedic treatments, and mental health care among many more benefits! Learning Allowance :You\'d be entitled to a learning allowance of Rs. 10,000 a year, to access any kind of learning that you\'re passionate about including various online and offline courses, training, events, digital libraries, books, and the likes. You\'d have flexible holiday schedules You\'d have access to mentors from across the industry Content Marketer & Trainer - Role Description What you will be doing: Your role would be a dual role: that of a content marketer for Kraftshala as well as a trainer for students preparing to become Content Marketers & Social Media Marketers. Responsibilities as a Trainer: Facilitate highly interactive training sessions on content strategy and execution to help students excel in the following areas: Writing long form content for brands: blogs, website content, emailers, PR, etc. Copywriting for social media posts and ads on Instagram, Twitter, YouTube, LinkedIn, etc. Online Reputation Management by engaging with comments & DMs Lead efforts towards continuously improving our training modules, bringing the best technological tools to implementing training and coaching at scale. Create tests and evaluations specific to creating content for brands from time to time that would effectively measure students\' progress Provide detailed and relevant feedback on assignments and evaluations in a timely manner. Orienting external Experts/Mentors who will help us with the same, to ensure that students are getting timely feedback and that its quality is consistently upheld across the board. Plan and facilitate user-centric, differentiated interventions for students as necessary, using analytical abilities and a data-driven approach to assessing their learning outputs from training and performance in the placement process. Handling ad hoc operational tasks and student queries that arise from time to time related to sessions, projects, evaluations and other training activities Coordinate with other teams for tasks related to the student\'s learning, performance, growth and placements Responsibilities as a Content Marketer: Create the content strategy for Kraftshala on search and social to amplify our positioning \'Education so good, you only pay after placement\'. Lead execution of the content by leading a team of writers and content creators. Using analytics do define KPIs that would be used to measure content success and iterate strategy continuously. Coordinate with the SEO, social, and PR team to ensure that all content efforts get the most buck for their money. Strategise and execute content marketing initiatives of Kraftshala such as webinar events directed towards applicants as well as alumni. Must Haves: Excellent communication skills - Spoken and written Ability to lead and manage multiple priorities. 3-5 years of experience in using content to drive brand growth. Passion for helping people learn, grow and fulfill their potential. Strong interpersonal skills- ability to build relationships, instill confidence, uplift self-esteem and bring positivity, encouragement and enthusiasm to spaces being held with students. Ability to clearly and crisply communicate ideas, both orally and in writing. A knack of getting things done within deadlines. Demonstrated ability to take ownership and drive results independently. Working knowledge of MS Office (Excel, Word, and Powerpoint) and Google tools, and enthusiasm, comfort and agility with learning other online tools and technologies that aid skill-building in the virtual space for small and large groups of students. Good to Haves: Interest/experience in creating content for growing brands Acclaimed professional certification in communication training (Cambridge/British Council and similar organizations) Advanced Microsoft Excel/ Google Sheets Skills Location: We are a remote work organization

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