Job Description

About Almabase

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Almabase is an alumni management software helping educational institutions in US, UK, CA, with fundraising, events, and digital engagement. We help institutions connect with alumni, donors, volunteers, and other supporters


Founded in 2013, we're a bootstrapped organization focused on sustainable growth.

Position Overview

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We're seeking an experienced

content marketer

to join our team. We're keen on growing further into the education non-profit space and expand into adjacent non-profit verticals like healthcare, arts & culture.


You'll be responsible for

content ideation, execution and distribution

. Your focus will be on deeply understanding our customers' problems, publishing content that addresses these problems, optimizing user experiences on the blog & the website, and implementing breadcrumbs that nudge prospects down the funnel to generate pipeline.

Roles & Responsibilities

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This role has two major responsibilities - performance marketing & pipeline ops.

Content Execution

Understand

audience problems, & behavior

to target with the right content based on their buying stage.

Write and edit long-form content

: blogs, whitepapers, case studies, newsletters, and ebooks. Ideate & execute SEO/GEO content in line with our

brand narrative, product capabilities

and

market positioning

.

Use AI to set up workflows

that help with content briefs, drafts and edits. Have a

good grasp over SEO & GEO fundamentals

- doing KW research, creating content briefs, internal linking of blogs, etc.

Content Distribution & Reporting

Repurpose

content into multiple formats

and help respective stakeholders in the team to distribute it across channels - social media, newsletters, sales emails, etc. (e.g., blog LinkedIn carousel email snippet and AI Videos). Thinkaboutcontent distribution right from the ideation phase.

Come up with a distribution strategy

along with goals for each content published.

Track performance

metrics (SERP rankings, CTR, traffic, MQLs, engagement), and continuously refine content based on insights.

Required Skills

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Must-Haves:

Preferably

Bangalore-based

-- this will be a hybrid role for candidates in Bangalore.

0-2 years of experience

as content marketer, preferablyin B2B SaaS. Familiarity with Google Analytics, Google Search Console, SEMRush or Ahrefs or any other SEO tool. Exceptional copywriting & creative writing skills. Ability to structure thoughts,

communicate

clearly, & make genuine compelling pitches to convince stakeholders about your decisions. Be detail-oriented, analytical & have strong

problem-solving skills

. Ability to come up with hypotheses,

experiment

& reason out the results.

Good to-Haves:

A strong

bias for action

in executing tasks Exhibit

high agency

&

ownership

in delivering results A genuine

curiosity

about SaaS, SaaS products, & marketing. Have a flair for

copywriting

& passion for unconventional

creative

expression

What to expect within the first year:

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Within the first month

Get a deep understanding of the product, ICP, buyer journey, and company goals. Read top-performing content - blogs, emails & landing pages to learn brand voice. Audit gaps in content marketing funnel - traffic, engagement, conversions, etc. Align with content OKRs for the month/quarter. Aim to write & publish at least 1 or 2 blogs. Get yourself familiar with tools Get to know the team you are working with. Schedule a 1-1 chat with as many members of the Almabase team across all functions to learn about how we work.

Within 3 months

Publish at least 3-4 high-quality content pieces (blogs, guides, landing pages) every month. Contribute to the editorial calendar with topic ideas backed by SEO research. Own distribution for all content published in a given month. Drive consistent traffic growth and improve other key engagement and quality metrics.

Within 6 months

Work with the content strategist to craft a strategy for new markets or new campaigns. Maintain the content calendar. Launch 1-2 SEO-driven content clusters with internal linking. Optimize existing high-potential but average performing blogs for improved rankings & conversions. Set up reporting dashboards for organic traffic, content attribution, and funnel performance.

Within 12 months

Identify long-term strategic content plays (reports, pillar pages, video content). Create 1-2 flagship assets (industry report, pillar page, playbook, case study series). Introduce a scalable content repurposing model for video, social, and email. Work with freelancers to scale our content throughput. Develop internal playbooks for content creation, SEO, distribution, and measurement. * You will work with your manager on identifying new areas of growth for you and the team.