to lead our content initiatives and manage the end-to-end content creation process. The ideal candidate will be responsible for developing engaging, consistent, and brand-aligned content across digital platforms to drive awareness, engagement, and conversions.
Key Responsibilities
Develop and execute a comprehensive content strategy aligned with business goals and brand guidelines.
Plan, create, edit, and publish high-quality content for websites, blogs, social media, email campaigns, and marketing materials.
Collaborate with design, marketing, and product teams to produce impactful and cohesive content.
Manage and maintain the content calendar to ensure timely delivery of assets.
Conduct keyword research and apply SEO best practices to optimize content visibility.
Track and analyze content performance using analytics tools, providing regular reports and insights for improvement.
Oversee content writers, editors, and freelancers, ensuring quality and consistency in tone, style, and messaging.
Stay up to date with industry trends, content marketing tools, and emerging digital platforms.
Required Skills & Qualifications
Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
3-6 years of proven experience in content management, copywriting, or digital marketing.
Strong command over English with excellent writing, editing, and proofreading skills.
Proficiency in using CMS tools (e.g., WordPress, HubSpot) and SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
Experience in managing social media content and campaigns.
Basic understanding of graphic design and video editing tools (Canva, Adobe Suite) is a plus.
Ability to manage multiple projects, meet deadlines, and work collaboratively with cross-functional teams.
Key Competencies
Strong storytelling and creative thinking abilities.
Excellent project management and organizational skills.
Data-driven mindset with attention to detail.
Leadership skills to mentor and manage content teams or freelancers.
Job Types: Full-time, Permanent
Pay: ₹200,000.00 - ₹400,000.00 per year
Work Location: In person
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