Job Description

Don't brush this off as some AI-generated JD or a ChatGPT draft--it isn't. If you're serious about this role, pay attention. We don't do quick hires; there will be several rounds of interviews and conversations before we decide who makes the cut. The very first round is about you: your qualifications, your experience, and how prepared you are to step in and own the role. And by "own," we mean exactly that--consider yourself the CEO of the department. You'll hire your team, lead them, and be accountable for results. No excuses, no shortcuts--just outcomes.

Content & PR Manager -- Higher & Vocational Education (Print + Integrated Comms)Role Summary

We,

Cindrebay Educational Foundation

ishiring a Content & PR Manager to run our

print editorial

and

integrated communications engine

across owned, earned, and partner channels.

The Content Manager will coordinate stories from faculties, campuses, and industry partners; build media relationships; syndicate content across credible outlets; and keep our internal news machine humming--online and offline. The focus areas are

Design, Fashion, and Media

education (UG/PG and vocational).

What You'll Do ?

PR & Media Relations

Own the

PR calendar

(launches, rankings/awards, partnerships, events, placements, scholarships). Build and maintain

media lists

(education, EdTech, design/fashion trades, local city bureaus); pitch, secure, and track coverage. Develop

press kits

: releases, FAQs, bios, images, data points, and talking notes. Place

op-eds/thought leadership

for leadership/faculty; brief spokespeople; manage interviews and quotes. Run

crisis comms

basics: holding statements, approvals, and media responses.
Internal News & Stakeholder Comms

Run a

multi-campus editorial desk

: capture updates from academics, admissions, placements, alumni, and international relations. Produce

internal newsletters

, town-hall decks, faculty notes, and board updates; maintain an

editorial calendar

. Standardise

voice, style, and fact-checking

; champion accuracy and timeliness.
Content Coordination & Syndication

Commission, brief, and edit

features, case studies, student work spotlights, workshop/masterclass recaps

, and

placement stories

. Package print stories for

partner magazines/portals

, education supplements, and association journals. Identify

new channels

(trade publications, podcasts, webinars, LinkedIn newsletters, alumni/partner blogs) and syndicate content with UTMs. Build a

contributor network

(faculty, alumni writers, freelance journalists, photographers, illustrators).
Print & Production

Plan issues and

flatplans

for magazines, brochures, course catalogues, and annual reports. Oversee

copy-editing, proofing, pre-press

(bleeds, colour proofs) and printer/vendor coordination.
Partnerships & Events

Coordinate with

industry partners

for co-authored pieces, joint announcements, juries, showcases, and panel placements. Align with

Admissions/Marketing

on campaigns; ensure message discipline across performance creatives and PR.
Governance

Ensure

legal, ethical, and brand compliance

(consents, citations, plagiarism, privacy). Maintain

style guide

, boilerplates, and spokesperson bios.
What Success Looks Like (KPIs)

Earned coverage:

6-10 quality mentions/month (tiered by outlet authority); ?30% pitch-to-pickup rate.

Syndication:

8-12 partner placements/quarter;

backlink quality

(avg DR/DA ? 50 where relevant).

Internal comms:

newsletter

open rate ? 45%

, completion of action items ? 90%.

Content velocity:

12-16 edited pieces/month across formats; on-time-to-press ? 95%.

Engagement

from education audience: time-on-page baseline +20% in 6 months for academic pieces.

Crisis readiness:

approved playbook + spokesperson matrix live within 60 days.
Experience & Skills

5-8 years

in

print journalism / magazine editing / communications

, with

at least 2 years

managing PR or an editorial desk. Demonstrated wins in

media pitching

,

story packaging

, and

content syndication

. Domain familiarity with

higher education / vocational training

, ideally on

Design, Fashion, or Media

beats. Excellent

copy-editing

(British English), headline/deck writing, and page furniture literacy. Strong

stakeholder management

across academic leaders, industry partners, and vendors. Working knowledge of

pre-press

and print workflows; confident with

InCopy/InDesign

(or quick to learn). Tools:

Google Workspace

,

Cision/Meltwater

(or equivalent) for media lists,

GA4/Search Console

,

UTM tracking

,

Trello/Asana

,

Adobe Acrobat

for proofs.
Mindset & Competencies

News judgement

Editorial rigour

Relationship-led PR

Deadline discipline

Structured communicator Data-aware storyteller

Vendor & budget ownershipReporting & Team

Reports to: Head of Marketing / Communications Director

Works with: Academic Deans, Placement/Admissions, International Relations, Alumni Office

May manage: Copy Editor, PR Executive, Freelance pool

Weekly Cadence (Typical)

Mon:

Newsroom stand-up; PR pipeline review; story assignments

Tue-Wed:

Interviews, drafting, design handoffs; partner pitches

Thu:

Proofs/pre-press; media follow-ups; spokesperson prep

Fri:

Internal newsletter; metrics review; next-week flatplan
Education

Bachelor's/Master's in

Journalism, Communications, English

, or related field--or equivalent newsroom/PR experience.
Location & Terms

Kozhikode, Kerala (INDIA).

Full-time

Competitive salary + performance bonus Immediate start preferred
How to Apply

Send your

CV

,

3-5 clips

(long-form + a press release/op-ed), and two

headline+deck

samples to info@cindrebay.com with subject:

"Content & PR Manager -- Education"

.
Optional: Share one

syndication map

you've executed (outlets + links).

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Want to know more about us? Google away. Do a proper search, dig a little deeper, and form your own view. Call it due diligence, call it curiosity--it's simply smart to know the company you may soon call your own.

Job Type: Full-time

Pay: ₹80,000.00 - ₹150,000.00 per month

Work Location: In person