Job Description

Key ResponsibilitiesContent Strategy Development: Create and execute a content strategy aligned with NetCom+ goals, focusing on AI education, career development, and employability. Content Creation: Produce high-quality blog posts, landing page copy, email campaigns, social media posts, and video scripts highlighting NetCom+' USPs (expert-led courses, flexible learning, hands-on projects, certifications). SEO Optimization: Collaborate with the SEO Specialist to incorporate target keywords (e.g., "AI courses India") and ensure content ranks on Google's first page. Campaign Support: Develop content for Meta Ads, webinars and various marketing Activities Social Media Management: Curate and schedule posts on LinkedIn, Instagram, and X, leveraging trends like #EdTechIndia to achieve 2-3% engagement rates. Team Collaboration: Work with designers to create visuals and with developers to ensure content integrates seamlessly on the website and landing pages. Brand Voice: Maintain a consistent, professional, and engaging tone that reflects NetCom+ mission of empowering learners. Local Relevance: Tailor content for Indian audiences, incorporating Hindi/English bilingual elements where needed for Tier-2 city outreach.

QualificationsExperience: 3-6 years in content marketing, preferably in edtech, e-learning, or B2C industries. Education: Bachelor's degree in marketing, Communications, Journalism, or related field. Certifications in content marketing (e.g., HubSpot, Google) are a plus. Technical Skills:

o Proficiency in content tools: Canva, Grammarly, WordPress,Soft Skills:

o Exceptional writing and editing skills with attention to detail.
o Creative storytelling to engage diverse audiences.
o Strong project management and ability to meet deadlines.Industry Knowledge: Understanding of India's edtech market and digital marketing trends. * Language: Fluency in English; proficiency in Hindi or regional languages is a plus.