Job Description

Job Type: Full Time/Permanent


Kolkata

Key Jobs and Responsibilities of a Content Lead Include:

Content Strategy Development:

Create and implement a content strategy that aligns with the university's marketing goals, with a focus on increasing student applications, engagement, and retention

Content Creation & Management:

Oversee the production of high-quality, engaging, and informative content for various platforms, including blogs, newsletters, social media, landing pages, and email campaigns

SEO & Content Optimization:

Ensure all content is optimized for search engines (SEO) and user experience, driving organic traffic and improving the university's digital presence

Cross-Department Collaboration:

Work closely with the Admissions, Digital Marketing, and Design teams to create cohesive messaging that resonates with prospective students and their families

Content Calendar Management:

Develop and maintain a content calendar that schedules all aspects of content creation and distribution, ensuring consistency and timeliness across platforms

Analytics & Reporting:

Monitor content performance through analytics tools (e.g., Google Analytics, social media insights) and make data-driven decisions to optimize content and improve engagement

Team Leadership:

Lead and mentor a team of content creators, writers, and editors, ensuring high standards of quality and creativity in all content deliverables

Brand Voice & Consistency:

Ensure that all content aligns with the university's brand voice, tone, and identity, maintaining consistency across platforms and communications

If anyone is interested, please send me your CV in our email id:

hr@ilead.net.in