Job Description

We are building a next-generation

sports media & events ecosystem

, creating:

High-quality sports storytelling Short-form and mid-form content Athlete journeys Mini-documentaries Conversational formats Unique sports event IPs (Chess on the Beach, Mixed Cricket League, Midnight Football League, etc.)
Our mission is to bring

real stories, culture, emotions, and community

back into sports.

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ROLE OVERVIEW

The

Content Lead

will be the creative backbone of the company.
This role requires someone who can ideate, script, produce, and deliver

high-impact sports content

that appeals to audiences across YouTube, Instagram, and OTT.

You will lead content strategy, oversee production quality, and work closely with the Founder to bring powerful sports narratives to life.

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KEY RESPONSIBILITIES1. Creative Strategy & Planning

Develop the overall

content strategy

for the brand Create content calendars for short-form, mid-form, and long-form content Conceptualize new series like: "Journey Of..." episodes Athlete profile films Sports explainers Conversational shows Event-based storytelling Identify trending sports narratives and opportunities

2. Pre-Production

Script original short and mid-length videos Build story structure, mood boards, and shot lists Coordinate with Founder on creative direction Scout locations when needed Work with DOP/editors to plan shoots

3. Production Management

Lead shoots for athlete interviews, short stories, and events Direct talent on camera (athletes, guests, hosts) Ensure high-quality audio, visuals, and lighting Capture BTS + reels during events Manage a small content team (editor, camera team, freelancers)

4. Post-Production

Oversee editors to ensure timely delivery Finalise cuts, sound, graphics, subtitles Maintain consistent brand identity across videos Approve final exports for all platforms

5. Events + Content Integration

Produce content around sports IPs such as: Mixed Cricket League Chess on the Beach Monsoon Football Cup Urban Obstacle Warrior Create aftermovies, highlights, teaser cuts, and reels Drive narrative storytelling that brings events alive

6. Digital & Social Media

Build an engaging narrative style for: Instagram YouTube Facebook X Track analytics and continuously improve performance Recommend new content formats and strategies

7. Team Leadership

Manage editors, camera crew, freelance DOPs Build a small in-house content team Maintain timelines and quality Ensure creative excellence across all output
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SKILLS & QUALIFICATIONSMust-Have Skills

Strong storytelling ability Excellent scripting and writing skills Proven experience in producing video content Creative direction across short + mid-form video Ability to manage end-to-end video projects Knowledge of production basics (lights, camera, audio) Good understanding of sports culture in India Experience directing talent on camera Ability to work fast in a startup-style environment

Bonus Skills

Experience producing sports content Familiarity with documentaries / docuseries Basic editing knowledge (Premiere Pro, FCP, CapCut) Ability to host or appear on camera (optional) Network in sports, content, or creator space
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QUALIFICATIONS

3-6 years in video content creation or digital media Past experience in sports, entertainment, youth content, or event content Graduate/Postgraduate in Media, Journalism, Film, Communication (preferred but not mandatory)
Job Type: Full-time

Pay: ₹60,000.00 - ₹75,000.00 per year

Work Location: In person