Job Description

Experience Required
10+ years
Location
Mumbai
Role Type
Full Time

Company Description:

ETP Group is a leading Unified Commerce Software company, with a 36-year track record of delivering enterprise-class retail and e-commerce technology solutions. Market-leading retailers in Asia Pacific use ETP across hundreds of thousands of employees, over 500 brands and across 24 countries. ETP's cloud-native Al-powered solution suites, ETP Unify and Ordazzle, encompass a broad spectrum of e-commerce and retail functionalities, from POS, CRM, OMS, PIM, Unified Inventory to Unified Promotions, Logistics management and seamless integration with marketplaces and e-commerce platforms. ETP's Unified Commerce Retail Platforms create a frictionless and consistent shopping experience for consumers across all channels, wherever, whenever, and however they choose to shop. ETP's strength lies in its ability to provide robust and innovative retail solutions built with the most scalable and secure technology, MACH architecture and beautiful Ul design. The capability to provide localisation and support in 24 countries has enabled ETP to acquire significant regional and global customers. ETP's "asset-light" solutions minimise IT administrative costs and provide Al-powered recommendations enabling businesses to focus on transformation and growth and strategic initiatives.

Responsibilities:

Content Strategy & Planning:

Develop and execute a comprehensive content strategy aligned with business goals (lead generation, customer acquisition, brand building, customer retention).

Potential Value and Impact:

Increased Lead Generation: Targeted content to attract qualified leads. Better Content ROI: Focused strategy ensures content efforts are aligned with business outcomes. Right content and right targeted to get high quality leads.

Key Metrics:

(Implicit, related to lead generation and content ROI)

Content Creation & Production Supervision:

Oversee the creation of high-quality, engaging, and informative content across all channels. Manage internal and external content creators (writers, designers, videographers). Ensure brand consistency in tone, voice, and style across all content. Implement content quality control processes (editing, proofreading). Explore and implement new and innovative content formats.

Potential Value & Impact:

Higher Quality Content: Results in better engagement and impact. Increased Content Output: Efficient management ensures a consistent flow of content. Stronger Brand Messaging: Consistent voice and style build brand recognition and trust. Improved User Experience: Well-crafted content enhances user engagement and understanding. Cost Efficiency: Effective management of resources (internal/external) optimizes content production costs.

Key Metrics:

Content production volume Content quality scores (internal feedback, external reviews) Time-to-publish Content repurposing rate Creator satisfaction (if managing a team)

Content Distribution & Promotion:

Develop and execute content distribution strategies across relevant channels. Implement SEO best practices to optimize content for search engines. Manage social media content and engagement. Explore and leverage email marketing for content promotion.

Potential Value and Impact:

Increased Content Reach & Visibility: Ensures content reaches the target audience. Improved Lead Nurturing: Strategic distribution guides prospects through the sales funnel. Enhanced Social Media Presence & Engagement: Builds community and brand awareness. Stronger Backlink Profile: High-quality content attracts inbound links, boosting SEO. Data-Driven Optimization: Performance tracking informs future distribution efforts.

Key Metrics:

Website traffic from different channels Social media reach and engagement metrics Email open and click-through rates Referral traffic Backlink acquisition Lead generation from specific channels

Content Performance Analysis & Optimization:

Establish key performance indicators (KPIs) for content effectiveness. Track and analyze content performance data using relevant analytics tools. Identify high-performing and underperforming content. Implement data-driven optimizations to improve content effectiveness. Report on content performance to stakeholders.

Potential Value and Impact:

Improved Content Effectiveness: Data insights lead to better content creation and distribution. Higher Conversion Rates: Optimized content drives more leads and sales. Better Resource Allocation: Focus on content that delivers the best results. Demonstrable ROI of Content Efforts: Data-backed reports showcase the value of content. Continuous Improvement: Ongoing analysis ensures content remains relevant and impactful.

Key Metrics:

Achievement of content KPIs (lead generation, traffic, etc.) Improvement in key metrics over time Identification of successful content formats and topics Reduction in underperforming content Accuracy of reporting

Team Leadership & Development:

Build and manage a high-performing content team (writers, designers, etc.). Provide coaching, mentorship, and development opportunities. Foster a collaborative and creative team environment. Ensure usage of Al for faster and better content.

Potential Value and Impact:

Increased Team Productivity & Efficiency: Effective leadership drives better output. Improved Content Quality: Skilled and motivated team members produce higher quality work. Reduced Team Turnover: Positive work environment fosters retention. Scalable Content Operations: Well-managed teams can handle growing content demands. Stronger Internal Collaboration: Facilitates seamless content creation and distribution.

Key Metrics:

Team performance against goals Project completion times Budget adherence

Essential Skills:

Bachelor's degree in communications, marketing, english, journalism, or related field. At least 6 years of experience writing content or copy for a B2B audience and with a technology industry. Excellent writing and editing skills, as well as the ability to communicate and collaborate effectively. Knowledge of digital marketing tactics, including SEO, email marketing and web analytics. Strong communication, research, and typing skills. Creativity, resourcefulness, flexibility, and motivation. Ability to understand the needs associated with a project and the target audience. Proficient in all Microsoft Office applications. Working knowledge of content management systems. Should submit a portfolio of published articles. Receptive to feedback. Willingness to meet deadlines.

Industries Preferred:

E-commerce Digital Marketing Agency Retail * Fashion Industry