Job Description

About Swiggy:Founded in 2014, Swiggy is India's leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.About Mumbai Foodie:In 2024, Swiggy joined forces with Mumbai Foodie and all its verticals (rebranded to Servd). We are creating a digital guide to the F&B scene in Hyderabad to explore and recommend, film and write about restaurant openings, events, pop-ups, collaborations and more on Instagram. Through captivating imagery and engaging narratives, Hyderabad Servd will be all about the discovery and storytelling of Hyderabad's F&B culture.What will you work on?

• Stay attuned to Hyderabad's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
• Collaborate with the team to develop content strategies that drive engagement and follower growth.
• Create and deliver compelling, scripted content that aligns with the page's theme and resonates with the target audience.
• Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
• Write scripts for engaging reels to captivate our audience on social media.
• Conduct research to stay updated on the latest trends and developments in Hyderabad's F&B, lifestyle, cultural, and entertainment scene.
• Edit and proofread content to ensure accuracy, consistency, and adherence to Instagram page style and guidelines.
• Monitor and analyze the performance of content initiatives, providing insights and recommendations for optimization.
• Assist in managing the content calendar to ensure timely delivery of content.

Who are we looking for:

• Proven content writing experience, preferably in lifestyle or hospitality industries.
• Comfortable being on camera and/or has proven experience as an Anchor, Host, or Presenter, preferably in the F&B or lifestyle domain.
• Excellent writing and editing skills, with keen attention to detail and grammar.
• Passion for exploring and discovering Hyderabad's F&B, lifestyle, cultural, and entertainment experiences. Proficiency in content management and social media platforms.
• Familiarity with SEO principles and keyword research tools.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"A pending billing matter requires attention, since the server subs

Swiggy