Job Description

Work Mode:

Work From Office

Timings:

10:00 AM - 3:00 PM

Employment Type:

Part-Time

Experience Level:

Senior (3+ years preferred)

Role Overview

We are seeking a

Content Director / Social Media Strategist

to own the

strategic direction, content decision-making, and performance outcomes

of our social media presence. This role is not execution-focused; it is

strategy-led and authority-driven

, ensuring that every piece of content serves a clear purpose and achieves measurable attention and retention.

This position acts as the

final decision-maker

on content structure, hooks, storytelling, and posting readiness, working closely with editors and internal teams.

Key Responsibilities

1. Define the

content strategy and narrative direction

across social media platforms

2. Review raw content and determine:

What content should be published What should be removed or restructured Why each piece of content exists
3. Identify and protect

hooks, retention points, and payoffs

within content

4. Provide clear editorial guidance, including:

Cut maps Do-not-cut elements Structured direction to editing teams
5. Ensure platform-native content thinking based on attention, clarity, and retention

6. Maintain authority over content decisions while collaborating with editors and marketing teams

7. Evaluate content performance and refine strategy based on audience behavior

8. Maintain consistency in messaging while prioritizing performance over aesthetics

Required Competencies (Non-Negotiable)

1. Strong

pattern recognition

developed through hands-on publishing experience

2. Deep understanding of platform behavior, including:

First-second hooks Retention curves Rewatch value Loopability
3. Ability to assess raw footage and instantly identify:

Key moments Retention risks Core message
4. Proven ability to make decisive content judgments, including withholding weak content

5. Strong communication skills to provide precise, actionable direction to editors

Experience & Qualifications

5+ years of experience in content strategy, social media strategy, or growth content roles Demonstrated experience leading content direction for digital or social platforms Experience working with video-based content teams is highly preferred Performance-driven mindset with strong analytical and decision-making skills

Preferred Background Titles

Content Director Head of Content Social Media Strategist (Content-First) Growth Content Lead

What This Role Is Not

A social media posting or community management role A video editing or design role A junior or training position

Why Join Us

Clear authority and ownership over content decisions High-impact role with strategic influence despite part-time hours Collaborative on-site work environment Opportunity to shape and scale content performance

How to Apply

Send your CV & Cover Letter to:

hr@askknatural.in

Subject Line:

Application -

Content Director / Social Media Strategist

Job Types: Part-time, Permanent

Pay: ₹13,547.42 - ₹40,131.47 per month

Expected hours: 30 per week

Benefits:

Cell phone reimbursement Leave encashment Paid sick time Paid time off
Work Location: In person