Job Description

About PlacidWay:

PlacidWay is a global leader in medical tourism, connecting patients with world-class healthcare providers across the globe. Our mission is to make healthcare more accessible, affordable, and transparent for people everywhere. As we continue to expand, we're seeking a

Content Management Specialist

to drive content creation, marketing, and distribution strategies to enhance our digital presence and better serve patients seeking medical solutions abroad.

Key Responsibilities:

Content Creation & Management:

Develop, manage, and optimize high-quality, engaging, and informative content for various digital platforms, including websites, blogs, social media, and patient education materials.

Backlink Development:

Build and manage high Domain Authority (DA) backlinks to improve SEO performance and drive organic traffic to PlacidWay's website.

Social Media Marketing:

Plan, create, and execute content strategies for social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.) to increase patient engagement, brand visibility, and promote medical tourism services.

Utilization of AI Tools:

Leverage advanced AI tools such as ChatGPT, Gemini, and other content-generation technologies to streamline content creation, research, and digital marketing processes.

Graphic Design with Canva:

Design compelling visual assets including banners, social media posts, infographics, and other multimedia content using Canva to support written content and campaigns.

SEO Strategy Implementation:

Apply both on-page and off-page SEO strategies, conducting keyword research, optimizing content, and improving search engine rankings to ensure maximum visibility of PlacidWay's content.

Content Strategy Development:

Collaborate with the marketing team to create and implement content strategies aligned with business objectives and patient needs.

Performance Monitoring & Reporting:

Track the performance of content across platforms using analytics tools and refine content strategies to improve audience engagement, conversions, and SEO rankings.

Requirements:

Experience:

Proven experience in content writing, digital marketing, and content management, ideally in the healthcare or medical tourism sector.

SEO Expertise:

Strong understanding of SEO best practices, keyword research, on-page and off-page strategies, and backlink development.

Content Marketing & Distribution:

Expertise in creating, curating, and distributing content across various digital channels, including websites, blogs, and social media platforms.

Familiarity with AI Tools:

Experience using AI tools like ChatGPT, Gemini, and others for content generation, research, and marketing.

Graphic Design Skills:

Proficiency in Canva or other design tools to create high-quality visual content that complements written materials.

Communication Skills:

Excellent written and verbal communication skills, with a keen attention to detail and a creative approach to content creation.

Problem-Solving & Independence:

Strong problem-solving skills and the ability to work independently and meet deadlines in a fast-paced, dynamic environment.

Preferred Qualifications:

Industry Experience:

Previous experience in the healthcare, medical tourism, or related industries is preferred.

Analytics & SEO Tools:

Familiarity with Google Analytics or other SEO and content analytics tools.

Technical Skills:

Basic knowledge of HTML for content formatting and SEO optimization.

Understanding of Patient Journeys:

Insight into how content influences patient decisions and the healthcare decision-making process.

What We Offer:

Competitive Salary & Benefits:

We offer a competitive compensation package, along with comprehensive benefits.

Career Development:

Opportunities for career growth and professional development within the healthcare tourism industry.

Dynamic Work Environment:

A collaborative and innovative team-oriented culture that values fresh ideas.

Flexible Work Options:

Flexible working hours with remote work options to promote work-life balance.

How to Apply:

To apply, please submit your resume. We look forward to learning how your expertise can contribute to the success of PlacidWay's content strategy and digital marketing efforts!

Job Type: Full-time

Work Location: Remote