Job Description

Project Role :

Content Development Representative

Project Role Description :

Develop content for various marketing campaigns and programs. Direct and develop the content strategy. Provide communications guidance to senior leadership and program teams.

Must have skills :

Learning Content Development

Good to have skills :

NA

Minimum

3

year(s) of experience is required

Educational Qualification :

15 years full time education



Summary: As a Content Development Representative, you will engage in the creation and refinement of content tailored for diverse marketing campaigns and programs. Your typical day will involve collaborating with various teams to ensure that the content aligns with the overall strategy, while also providing guidance to senior leadership on effective communication practices. You will be responsible for developing innovative content that resonates with target audiences, ensuring that all materials are engaging and informative. Additionally, you will analyze the effectiveness of the content produced and make necessary adjustments to enhance its impact, contributing to the overall success of marketing initiatives. Roles & Responsibilities: For the media role o Develop graphics media (UI, Graphics, illustrations & animations) ensuring the quality levels. Create high-end cutting-edge design for complex projects and demo samples. o Visualize creative concepts and instructional media from Storyboards/creative brief. o Interact with communications consultants and instructional designers for visualization of the graphics. o Maintain graphic standards, guidelines and checklists for the project. Bring your best skills forward to excel in the role o Have expertise in design tools such as eLearning, motion graphics, marketing communication, website design, corporate identity, and multimedia design using tools such as Adobe Photoshop, Illustrator, After Effects and Audition. o Work with content development tools such as Articulate Storyline, Captivate, Lectora, and be comfortable with other performance support tools. o Own an aptitude for developing videos using rapid video authoring tools like Vyond, VideoScribe and Powtoon. For the content role o Support team project through various phases of learning design and development based on the identified business problem, audience profile, and evaluation methodology. o Help develop standards and templates for the proposed learning solution. o Create effective training materials mapping the client's needs using learning modalities such as Instructor-led training, Web-based training, virtual Instructor-led training, simulations, videos, interactive learning nuggets , and performance support materials. o Collaborate with stakeholders such as Subject Matter Experts, team leads, media and technology teams to support iterations to the learning material for improved business outcomes. o Creatively visualize the content and work with the visual design team to convey the course content/key messages impactfully. o Write impactful storyboards by understanding the raw content and repurposing it based on audience, content, modality, and other considerations. o Perform quality checks on the training deliverables to meet the standard quality benchmarks. Bring your best skills forward to excel in the role: o Proficiency in content development and instructional design, research and information gathering, content analysis, knowledge of latest trends in the learning industry. o Understanding of industry standard design rapid authoring tools such as Articulate Captivate Lectora Camtasia SAP Enable Now WalkMe and be comfortable with client proprietary authoring tools. An ideal candidate should be well-versed with the technical functionalities and limitations of these tools




15 years full time education