Job Description

Content Developer / Manager
JD
Role: The Content Development role is responsible for ideation and creation of all branding &
advertising content across the entire IKS Health Product portfolio. This would include product
brochures, whitepapers, case studies, blogs, as well as advertising content for digital media
platforms - Linkedin, e-mail, and Search Engine Marketing, in line with the annual Marketing
calendar. This role will involve liasoning with the Head of Marketing, Product Management
team, and the Graphic designing team.
The content needs to be informative & engaging for healthcare providers in the US, and is
expected to be a good mix of Industry trends + IKS Products & features. Your content strategy
should capture the attention of those who experience it, and communicate the right message.
For this, you need to have a creative flair and a strong ability to translate requirements into
workable content and designs. If you can communicate well and work methodically as part of a
team, we would like to meet you.
The goal is to create the right brand identity & brand recall for IKS Health & its products in the
minds of current & prospective clients.
Education:
xe2x97x8f Bachelorxe2x80x99s degree in communications, journalism, arts or related fields is a must
xe2x97x8f Masterxe2x80x99s degree/certification in mass communication, journalism, project management
and general management degrees would be a added advantage
Role Prerequisites:
xe2x97x8f Minimum of 4-6 years experience in an ad agency / Publication / Corporate Firm is a
must
xe2x97x8f Experience in developing & deploying cutting edge Marketing content is a must
xe2x97x8f Thought leadership engagements preferably in a B2B environment with the need and
desire for customer outreach is preferred
xe2x97x8f Proven experience in the tenets of content strategy, social media imagery and
communication
xe2x97x8f Ability to create presentations and basic strategy for required objectives is a must
xe2x97x8f Knowledge of social media is a must
xe2x97x8f Demonstrates creativity and documented immersion in copywriting & design
xe2x97x8f Experience in creating content for prospective & current clients is preferred
xe2x97x8f Proficient working knowledge of HTML and SEO
xe2x97x8f Prior experience in healthcare domain is preferred
xe2x97x8f Prior experience in US facing content / clients is preferred
:
xe2x97x8f Responsible for building and owning content for all platforms which reinforces what we
do at an Organization level, product level & feature levels
xe2x97x8f Manage content pipeline in line with the Annual Marketing calendar that focus on
creating product awareness & consideration for clients
xe2x97x8f Advise company leadership on content strategies, including clear message alignment
and channel selection for lead generation activities
xe2x97x8f Work collaboratively with various teams including Product Management & Marketing,
Internal Communication, Digital Marketing, Public Relations, Human Resources,
Technical Staff, and Leadership to ensure consistency and brand standards
xe2x97x8f Seek new methods and creative strategies to increase internal and external awareness
of key events and changes in the product pipeline including the launch of new products,
Product rebranding & positioning, special events, & thought leadership articles
xe2x97x8f Research & recommendation on the right and latest content hosting platforms & formats
xe2x97x8f Work cross-functionally to build content strategies that engage prospective and existing
clients, drive brand affinity; serve as a trusted content advisor to the stakeholders
xe2x97x8f Develop metrics to effectively monitor the impact of new content, campaigns and events
xe2x97x8f Submit regular reports to Marketing leadership
Requirements:
xe2x97x8f Excellent written and verbal communication skills
xe2x97x8f Proficient in thought leadership & B2B communications
xe2x97x8f Proficient in Microsoft Office suite (Word, Excel, and PowerPoint) and/or Google suite
(docs, sheets, slides)
xe2x97x8f Professional interpersonal skills
xe2x97x8f Creative thinker and problem solver
xe2x97x8f Ability to manage multiple projects simultaneously
xe2x97x8f Ability to work independently to meet deadlines
xe2x97x8f Ability to work in a collaborative, creative team environment
Working at IKS Health:
We are focused on solving the most complex problems in healthcare through pragmatic
solutions that enable Provider Enterprises to deliver better, safer & more efficient care. We want
to help 'Doctors be Doctors' by restoring the primacy of the physician-patient relationship while
practicing good medicine, sustainably.
Health is an organization with an entrepreneurial & spirited culture that encourages
everyone to innovate with numerous exciting opportunities and challenges. We nurture talent &
prepare new leaders with hands-on and immersive leadership development. '