Job Description

1. Skills Required

Content Planning & Calendar Management - Ability to create monthly/weekly content plans aligning with brand goals.

Strong Copywriting - Engaging captions, scripts, hooks, and CTAs for different platforms.

Visual Sense - Understanding of aesthetics, brand language, composition, and visual storytelling.

Social Media Knowledge - Experience with Instagram, YouTube Shorts, Reels, and trending formats.

Basic Editing - Ability to guide editors or use tools like Canva, CapCut, or InShot.

Analytics Interpretation - Read insights to assess content performance and iterate.

Team Collaboration - Ability to coordinate with videographers, editors, and marketing.

Creative Direction - Guide shoots and ensure content aligns with strategic brand tone.

Trend Research - Constant awareness of viral content, memes, formats, audio, and influencer strategies.

2. Self Image

Sees themselves as a modern-day storyteller who shapes digital narratives.

Considers their content as a bridge between the brand and audience.

Thinks creatively but acts strategically.

Believes content is a tool to influence perception and drive action.

3. Knowledge

Deep understanding of Instagram algorithms, audience retention strategies, and visual branding.

Strong grasp of consumer psychology -- especially what hooks people emotionally or visually.

Understanding of brand positioning and tone of voice.

Familiar with SEO basics for social (hashtags, keywords, YouTube tagging).

Good grasp of competitor benchmarking and digital communication strategy.

4. Traits Required

Observant - Notices micro-trends and audience behavior.

Creative yet Structured - Can come up with original ideas but work in a plan.

Self-Starter - Doesn't wait for instructions; takes initiative.

Empathetic - Understands both client and audience perspectives.

Flexible & Adaptable - Can pivot based on feedback or real-time performance.

Detail-Oriented - Polished captions, correct tagging, error-free scripting.

Energetic Personality - Able to engage in front of the camera if required.

5. His/Her Motive

Wants to build content that leaves an impact, not just create for the sake of posting.

Aims to scale personal or brand voice across platforms.

Sees this as a chance to be the brain behind a strong brand narrative.

Intends to eventually lead a team or handle 360-degree brand content strategy.

Seeks recognition for creating viral-worthy and meaningful content.

Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?60,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person