Job Description

Job Title: Content Creator + Social Media Specialist

Location: Mumbai

Employment Type: Full-time

Brand: Lukson Jewels Private Limited (Lukson.co)

Industry: Fashion | Lifestyle | Lab-Grown Diamond Jewellery Retail

Role Overview

Lukson Jewels Pvt. Ltd. is hiring a content-first creator and social media strategist who can lead the brand's digital presence.

This role prioritises:

High-reach content creation
Trend-led social media strategy
Influencer collaborations
Generating premium leads and sales-focused traffic

You will be responsible for building Lukson's social visibility, shaping content strategy, and driving inbound interest that converts into high-quality customer leads, product inquiries, and revenue opportunities.

Key Responsibilities

Content Creation & On-Camera Presence

Be the in-house content face of Lukson across Instagram, YouTube, and emerging digital channels.

Produce high-impact content including:

Reels, styling videos, product try-ons, reviews, live sessions, and UGC concepts

Create content that balances:

Fashion appeal

Brand storytelling

Lab-grown diamond education

Lead-driven call-to-actions

Maintain premium visual quality and authentic on-brand communication.

Social Media Strategy & Growth

Own and execute a reach-maximising content calendar aligned with trends and product launches.

Identify viral formats, trending audio, and cultural moments to boost visibility.

Strategies content funnels to drive:

Profile visits

Website traffic

Product inquiries

Store/exhibition interest

Write strong conversion-led CTAs (DM, WhatsApp, website, product links, enquiry forms).

Influencer & Collaboration Management

Lead influencer partnerships end-to-end:

Shortlist relevant creators

Brief and direct creative output

Negotiate deliverables

Coordinate campaigns

Ensure lead quality + ROI

Collaborate with internal teams to integrate social content into marketing campaigns.

Performance Tracking & Lead Optimisation

Track content performance including:

Reach, engagement, traffic, and inbound lead volume

Use analytics to refine strategy and improve:

Lead quality

Audience engagement

Content retention

Click-through rates

Sales-driven conversions

Requirements

Must-Have

Confident, engaging on-camera presence

Strong sense of personal style and visual storytelling

Expertise in:

Reels ideation

Short-form video editing (CapCut, VN, Premiere Rush, etc.)

Content scripting and storytelling

Excellent copywriting and brand communication skills

Understanding of D2C lead generation through social media

Ability to create content that drives business leads, not just views

Good-To-Have

Passion for jewellery, fashion, and luxury lifestyle content

Basic graphic design and visual editing skills

Comfort with tracking KPIs and dashboards

What We Offer

Opportunity to shape and scale a content-led jewellery retail brand

Hands-on exposure to influencer marketing, campaign building, and omnichannel growth

A creative environment where content directly impacts business outcomes

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Paid time off
Language:

Hindi (Required) English (Required)
Work Location: In person