Social Media Executive Job Duties:- Conceptualising and creating informative, entertaining and engaging content for Social media platforms (Instagram, Twitter, Youtube shorts, LinkedIn)- Gaining in-dept knowledge of our products and competitors- Developing brand specific content that educates our audiences about our usage and application of our products- Building a community by engaging the audience with meaningful conversations and responding to their comments/DM's- Connecting with industry influencers for brand promotions.- Monitoring brand mentions and promote user-generated content to connect with the audience personally.- Analysing social media analytics to measure the performance of the campaigns.Skills and Qualifications:- Degree in Marketing or Mass Media- 0-2 years of experience as a Social Media Executive or a similar role.- Thorough knowledge of social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.- Portfolio of social media campaigns handled in the past.- Having outstanding copywriting skills would be an added benefit.- Good understanding of social media ads.- Good video editing skills, sound understanding of editing software's like Premier pro, Inshot- Sound knowledge of influencer marketing.- Good written and verbal communication skills.- Basic customer service skills.- Good time management (ref:updazz.com)
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