Create high-impact, export-ready marketing content for
brand building
that attracts
international mainstream buyers, grocery chain buyers, distributors, ethnic market partners, and B2C customers
, strengthening the company's global brand presence across
UK/EU, USA, Middle East, Australia, Africa, Asia, and the Indian Subcontinent
.
Key Responsibilities
Develop and execute content strategies aligned with export market goals.
Create export-ready assets: trade show materials, videos, website pages, and social media posts.
Localize content for target markets, ensuring compliance with
FDA, EU FIC, GCC
labeling laws.
Manage photography, videography, and design of product and factory visuals.
Coordinate with QA/Regulatory teams for certifications, specs, and compliance approvals.
Plan and maintain a content calendar for
social media, website, email marketing
, and trade promotions.
Optimize website content for
SEO
and lead generation.
Support sales teams with quick-turn, high-impact sales enablement material.
Track content performance (web, social, email) and recommend improvements.
Qualifications
Bachelor's degree in
Marketing, Mass Communication, or related field
.
4-8 years' experience in
B2B content creation
; FMCG/RTE/Ethnic Food/Food Export preferred.
Strong copywriting & visual communication skills.
Knowledge of export market requirements, food labeling norms, and certifications.
Proficiency with
WordPress, Ahrefs/SEMrush, HubSpot/Mailchimp
.
Key Skills
Export market content creation
Social media marketing
Brand storytelling for global markets
Cross-functional collaboration
Script writing & transformation stories