Job Description

Content Creator
FULL TIME / CONTRACT
REMOTE (UK hours)
? Join a fast-growing, Michelin-backed brand and shape how the world experiences Indian cuisine at home!
About the Client
The client brings the two-Michelin-starred experience of London's iconic restaurant into home kitchens through a line of premium sauces, marinades, chutneys, and meal kits.
Stocked in renowned retailers like Selfridges, Harrods, Ocado, Waitrose, M&S, and Whole Foods Market UK, the brand is redefining at-home Indian dining with restaurant-quality products grounded in heritage and authenticity.
? Featured in The Times and Forbes
Scope of the Role
We're looking for a Content Creator with a sharp eye for design, a love for food, and a passion for visual storytelling. In this role, you'll own the creation of engaging, social-first content across platforms, bringing the luxury, heritage, and modernity of our client to life.
You'll collaborate with chefs, marketers, and creatives to inspire home cooks and elevate the at-home dining experience.
Duties and Responsibilities
? Content Production

• Plan, shoot, and edit high-quality photo and video content for sauces, meals, and lifestyle moments.
• Develop scroll-stopping content (recipes, reels, tutorials, BTS) for Instagram, TikTok, YouTube Shorts, and Pinterest.
• Partner with culinary teams to turn recipes into compelling media that feels both elevated and accessible.

?? Storytelling & Strategy

• Build and manage a content calendar aligned with product launches, brand campaigns, and retail partnerships.
• Write on-brand, engaging copy and captions that resonate with food-lovers and drive conversions.
• Infuse Michelin-level storytelling with a relatable, home-cooking vibe.

? Community & Engagement

• Monitor and engage with audiences across platforms.
• Source and repurpose user-generated content (UGC) that aligns with the brand.
• Identify and collaborate with food creators and influencers to boost reach and credibility.

? Analytics & Growth

• Track performance of posts (reach, engagement, conversions) and use insights to iterate content strategy.
• Stay ahead of social trends and platform updates -- especially within premium food and lifestyle niches.

Why Join our Client?
? Be part of a high-profile brand backed by one of the world's most celebrated Indian restaurants.
? Enjoy creative ownership to shape the content identity of a premium culinary brand.
? Work with an ambitious, cross-continental team of chefs, marketers, and creatives.
? Help make Michelin-starred food accessible, exciting, and beautiful in everyday kitchens.
Requirements
Requirements

• 2-4+ years of content creation experience (in-house or freelance), ideally with food, lifestyle, or premium consumer brands.
• Strong portfolio showcasing video editing, photography, and visual storytelling.
• Proficient with tools like Adobe Creative Suite, Final Cut Pro, CapCut, Canva, etc.
• Deep understanding of content best practices across Instagram, TikTok, YouTube, and Pinterest.
• Able to translate luxury branding into content that's engaging, dynamic, and culturally relevant.
• Self-starter who thrives in a fast-paced, collaborative, and global team environment.
• Passion for Indian cuisine, fine dining, and elevating food experiences at home.

Skills Required