At RAS, we believe skincare is more than routine--it's a ritual of self-care. We are a growing skincare brand focused on clean, science-backed formulations that deliver real results. We're seeking a creative and strategic Content Creator to help us tell our story, grow our community, and elevate our digital presence.
Role Summary:
We're looking for a passionate and beauty-savvy Content Creator who understands skincare, social media, and storytelling. This person will be responsible for planning, creating, and publishing high-quality content across our digital platforms to increase brand awareness, engage our audience, and drive growth.
Key Responsibilities:
Develop and execute content strategies aligned with brand and campaign goals.
Create original, high-quality content for Instagram, TikTok, YouTube, website, email, and other digital platforms.
Write compelling copy for posts, videos, product descriptions, and newsletters.
Collaborate with the marketing, product, and design teams to conceptualize content around product launches, skincare education, and brand storytelling.
Stay up-to-date with skincare trends, competitor content, and platform updates to ensure fresh and relevant content.
Repurpose content for multiple formats and audiences while maintaining brand voice and visual identity.
Occasionally appear on camera for tutorials, product demonstrations, or behind-the-scenes content (if comfortable).
Track content performance metrics and optimize future content based on insights.
Requirements:
1+ year of experience in content creation, social media, or digital marketing (preferably in the beauty/skincare space).
Strong understanding of social media platforms, especially Instagram, TikTok, and YouTube.
Excellent writing and storytelling skills with attention to detail and tone.
Proficient in photo and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
Passionate about skincare, beauty, and wellness.
Highly organized, creative, and self-motivated.
Basic knowledge of SEO and email marketing is a plus.
Preferred Qualifications:
Experience working with beauty influencers or UGC campaigns.
On-camera presence or video presentation skills.
Understanding of skincare ingredients and routines.
Familiarity with content scheduling tools (e.g., Later, Hootsuite, Notion, etc.).
Why Join Us
Work with a passionate, innovative team that cares about people and the planet.
Opportunity to grow in a fast-scaling beauty brand.
Employee discounts and wellness perks.
A collaborative, creative, and flexible work environment.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹40,000.00 per month
Language:
Hindi (Preferred)
English (Preferred)
Work Location: In person
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