Job Description

Digital Marketing & Brand Executive Hiring Now!!!!

Rajni Intimates

-- one of South India's most loved innerwear brands -- is looking for a

Digital Marketing & Content Executive

to join our growing team in Bangalore.
With 37 years of legacy in women's innerwear, Rajni Intimates is now evolving into a modern D2C brand where heritage craftsmanship meets digital-first storytelling. This role offers a chance to work directly with the Founder to shape

content creation, brand storytelling, digital campaigns, and influencer-led growth

.

Position:

Digital Marketing & Content Executive

Location:

Rajni Corporate Office, Mysore Road, Bangalore

Reporting To:

Bhanu Pratap Singh (Founder & CEO)

Experience:

2+ years

Compensation:

?25,000 - ?30,000 (in-hand)

Growth Path:

Eligible for promotion to Brand & Marketing Lead based on performance

Working Days:

Monday to Saturday (10 AM - 6 PM)

Vicinity Preference:

Within 5-6 km of Rajni Corporate Office

Key Responsibilities (Content-Focused):Content Creation & Brand Storytelling

Ideate, script, and create engaging content for Rajni Intimates and the Founder's page -- reels, videos, stories, product showcases, BTS content, and brand narratives. Build a strong visual and storytelling identity across all digital platforms. Work closely with the founder to develop monthly content themes, creative directions, and storytelling angles. Collaborate with the content creator (Ayushi) for shoots, editing, design, and scheduling.

Digital Marketing & Social Media

Plan and execute digital campaigns (organic + paid) across Instagram, Facebook, and Google. Manage the brand's social media profiles with daily posting, engagement, and trend-based content creation. Drive traffic and brand awareness through creative content-led performance marketing.

Influencer & Community Building

Identify and collaborate with influencers, creators, and micro-communities. Plan influencer gifting, UGC content, and brand partnerships that amplify storytelling.

Communication & Automation

Handle WhatsApp automation, email marketing, newsletters, and other communication channels. Ensure all communication reflects brand identity, tone, and storytelling consistency.

Analytics & Reporting

Track performance of content and campaigns using Meta Insights, Google Analytics, and platform tools. Submit weekly creative and performance reports to the founder.

Brand & Offline Support

Assist in brand positioning, product launches, and offline campaigns with a content-first approach. Support shoot planning, mood boards, styling ideas, and campaign concepts.

Required Skills & Experience

Strong understanding of digital platforms, Meta Business, Google Ads, and analytics tools. Practical experience in content creation (reels, scripts, storytelling), SEO basics, and creative strategy. High visual sense, creativity, and ability to produce content that aligns with brand personality. Excellent communication skills in English, Hindi, and Kannada preferred. Minimum 2 years of experience in a similar content or digital marketing role, preferably in fashion, lifestyle, or D2C.

Culture & Work Ethic

At Rajni Intimates, we believe in a fast-paced, founder-led, creative environment. You'll work directly with the leadership, own your content ideas, and see them come alive across platforms. We value creativity, initiative, speed, and accountability.

Confidentiality Clause

All marketing strategies, content, creative concepts, and campaign data are strictly confidential. The employee agrees not to disclose, replicate, or share any material related to Rajni Intimates or the founder's brand on any platform during or after employment.

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹32,000.00 per month

Application Question(s):

What is your current salary kindly drop your portfolio link Are you a immediate joiner
Experience:

Content creation: 1 year (Preferred)
Location:

Vijayanagar, Bengaluru, Karnataka (Preferred)
Work Location: In person