Devasya is a premium Indian womenswear brand known for elegant ethnic and fusion silhouettes, rich craftsmanship, and stores located in prime neighbourhoods. We are expanding our creative team to elevate brand storytelling through high-quality visual content across social media.
Role Overview
We are looking for a highly aesthetic and creative
Content Creator
who has a strong eye for Indian fashion, styling, and visual storytelling. Your primary responsibility will be to
shoot photos and videos
for social media--reels, product visuals, behind-the-scenes, campaign content, and store highlights.
You will work closely with the in-house editing team, so your focus will be
capturing raw, high-quality content
consistently.
Key Responsibilities
Shoot high-quality
photos and videos
for Instagram, social media, and digital brand use.
Create concepts for
reels, styling videos, try-on videos, product showcases, and BTS content
.
Capture content at stores, events, fittings, collection launches, and shoot days.
Plan and execute content aligned with the brand's ethnic/Indo-western aesthetic.
Coordinate with models, staff, and stylists for smooth content creation.
Maintain a daily content pipeline to ensure strong and consistent online presence.
Understand trending reels, transitions, fashion formats, and viral concepts.
Work closely with the editing team to deliver necessary shots, angles, and clips.
Requirements
1-3 years of experience in fashion content creation (preferred but not mandatory if talent is strong).
Strong eye for
aesthetics, styling, and ethnic womenswear
.
Ability to shoot using a phone or camera with good framing, lighting, and composition skills.
Understanding of Instagram trends, reel formats, and storytelling.
Comfortable working in-store, directing models/customers for shoots, and capturing candid brand moments.
Ability to work independently and deliver content consistently.
Nice to Have
Experience in ethnic or Indo-western womenswear brands.
Knowledge of basic styling and draping.
Prior experience shooting in retail store environments.
Job Type: Full-time
Pay: ?20,000.00 - ?25,000.00 per month
Work Location: In person
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