Job Description

We're looking for a creative and energetic Content Creator with at least 2 years of experience to produce attention-grabbing video content, particularly Reels and short-form videos, that captivate our audience and boost social media engagement. The ideal candidate will have a knack for storytelling, a strong understanding of social media algorithms, and the ability to keep up with trends while staying aligned with our brand identity.

Key Responsibilities:

Video Production: Create compelling and creative short-form videos (Reels, Insta, YouTube Shorts, etc.) that resonate with our audience and promote engagement.

Content Strategy: Collaborate with the marketing team to brainstorm, plan, and execute video content that supports social media growth and engagement.

Trend Integration: Stay up-to-date with the latest trends, viral challenges, and popular formats on platforms like Instagram, Insta, and YouTube, integrating them into content creation.

Social Media Management: Optimize video content for specific platforms, ensuring it's aligned with each platform's best practices to maximize reach and interaction.

Analytics & Optimization: Use platform insights to track performance of video content and adjust strategies to improve engagement, views, and followers.

Brand Representation: Ensure that all video content aligns with the company's brand voice and message, maintaining consistency across all platforms.

Creative Direction: Help develop fresh and exciting ideas for video content, staying creative and thinking outside the box to capture the audience's attention.

Collaboration: Work closely with the design and marketing teams to ensure that video content integrates well with other campaigns, promotions, and branding efforts.

Required Skills:

Proven Experience: At least 2 years of hands-on experience creating social media video content (Reels, Insta, YouTube Shorts, etc.).

Video Editing: Proficiency in video editing tools like Adobe, VN, Capcut or other mobile video editing apps.

Social Media Expertise: Strong knowledge of Instagram, YouTube, and other social platforms' video content formats and algorithms.

Creativity & Innovation: Ability to create fresh, engaging, and on-trend content that speaks to a diverse audience.

Engagement Focus: Understanding of how to drive interactions and community engagement through video content.

Analytical Mindset: Ability to interpret social media analytics and adjust content strategies based on performance insights.

Strong Communication: Excellent storytelling skills with the ability to convey messages effectively through video.

Tech-Savvy: Comfort with social media management tools and platforms, including Instagram Insights, and YouTube Studio.

Preferred Qualifications:

Familiarity with influencer marketing and collaborations.

Experience in photography or graphic design for social media.

Understanding hashtags for better reach and visibility.

A portfolio showcasing your video content creation and engagement metrics.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person