Job Description

1. Content Planning & Strategy

Develop engaging content strategies aligned with Ideal Decor's brand identity, target audience, and marketing goals. Plan monthly content calendars for social media, website, and offline promotions.

2. Content Creation

Create high-quality written, visual, and video content for social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.). Write product descriptions, blogs, captions, and promotional copies highlighting furniture and interior solutions. Capture and edit photos/videos of furniture, showrooms, projects, and events.

3. Social Media Management

Regularly post and update company's social media handles. Engage with followers, respond to queries, and increase online presence. Monitor trends and create viral/relevant content for higher reach.

4. Branding & Promotion

Ensure all content reflects Ideal Decor's tone, design aesthetics, and premium positioning. Design creatives, brochures, and banners for online and offline marketing campaigns. Work closely with the marketing team to design campaigns for new product launches, festive offers, and exhibitions.

5. SEO & Digital Marketing Support

Optimize website/blog content for SEO to drive organic traffic. Collaborate with digital marketing team on paid campaigns (Google Ads, Meta Ads, etc.). Track performance of posts and campaigns using analytics tools.

6. Market & Competitor Research

Stay updated on interior design and furniture trends. Research competitor content strategies and suggest innovative ideas for differentiation.

7. Collaboration & Coordination

Work with designers, sales, and project teams to create project showcase content (before-after visuals, client stories, walkthroughs). Coordinate with photographers, videographers, and graphic designers when needed.

8. Reporting & Improvement

Analyze engagement metrics and report performance to management. Suggest improvements in content style, timing, and strategy based on insights.
Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?25,000.00 per month

Benefits:

Food provided Paid sick time Paid time off Provident Fund
Experience:

Social media marketing: 1 year (Preferred) Content creation: 1 year (Preferred)
Language:

Hindi (Preferred) English (Preferred)
Work Location: In person