Torchit is a leading social enterprise creating affordable and innovative assistive technologies for persons with disabilities (PwDs). Our mission is to empower millions globally by enabling accessibility, independence, and inclusion. With products like Saarthi Smart Cane and Jyoti AI Smart Glass, Torchit has already impacted 1,100,000+ lives across 40+ countries.
We are now looking for a creative and passionate
Content Creator and Social Media Manager
to amplify our mission, strengthen our brand presence, and drive meaningful engagement across platforms.
Role Overview
As the Social Media Manager, you will lead Torchit's digital presence across multiple platforms (Instagram, LinkedIn, X/Twitter, YouTube, and emerging channels). You will craft and execute strategies to engage diverse stakeholders - including people with disabilities, NGOs, corporates, government bodies, and global partners.
Key Responsibilities
Strategy & Planning
Develop and execute a social media strategy aligned with Torchit's mission, campaigns, and business goals.
Identify key trends, tools, and platforms to maximize reach and engagement.
Content Creation & Management
Plan, create, and manage engaging posts, reels, videos, and stories that tell impactful stories of Torchit's work.
Work closely with design, video, and product teams to produce high-quality, inclusive content.
Maintain a monthly content calendar.
Community Engagement
Foster meaningful conversations with our online community (beneficiaries, partners, donors, corporates, global followers).
Respond to messages, comments, and queries with empathy and professionalism.
Campaigns & Growth
Run digital campaigns for awareness, fundraising, product launches, and CSR partnerships.
Manage paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads) when required.
Track KPIs like reach, engagement, followers, and conversions.
Analytics & Reporting
Monitor performance metrics and prepare monthly reports.
Use insights to refine content and strategy.
Brand Building
Ensure consistent voice and storytelling that reflects Torchit's values: innovation, impact, and inclusion.
Leverage awards, recognition, and partnerships to strengthen Torchit's global brand.
Requirements
Bachelor's degree in Marketing, Communications, Media, or related field.
2-5 years of experience in managing social media for brands/NGOs/startups.
Strong knowledge of major social platforms (Instagram, Facebook, LinkedIn, X, YouTube).
Excellent storytelling, writing, and visual communication skills.
Familiarity with design and editing tools (Canva, Photoshop, Premiere Pro, etc.).
Ability to analyze data and optimize performance.
Passion for social impact, disability inclusion, and innovation.
What We Offer
Opportunity to be part of a mission-driven social enterprise impacting millions globally.
Creative freedom to experiment and innovate with content.
Collaborative and supportive work environment.
Competitive compensation with performance-based incentives.
Chance to represent Torchit at global events, campaigns, and media features.
Job Types: Full-time, Permanent
Pay: ?10,000.00 - ?38,000.00 per month
Benefits:
Cell phone reimbursement
Commuter assistance
Flexible schedule
Food provided
Health insurance
Leave encashment
Life insurance
Paid sick time
Ability to commute/relocate:
Shahibaug, Ahmedabad, Gujarat: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Education: