Job Description

Job Purpose:



Responsible for creating, curating, and managing engaging and relevant content, including reels, memes, and other visual content to increase brand visibility and engagement across media platforms.



Primary Job Responsibilities:


Increase brand engagement through highly creative videos, reels, and multimedia content. Work collaboratively to ensure content aligns with overall brand and marketing goals.

Major KRAs (SMART):


Create and curate compelling and visually appealing content, including reels, videos, and other multimedia to effectively showcase our brand and courses on social media platforms. Stay updated with the latest social media trends, popular memes, and pop culture to maintain the freshness and relevance of our content for our target audience. Collaborate closely with the marketing team to develop and implement creative content strategies that are in line with the brand's overall objectives. Demonstrate adaptability and the ability to pivot content strategies in response to changing media trends and audience preferences. Monitor and analyse the performance of content and reels, making data-driven decisions to improve future content creation and marketing strategies. Embrace flexibility, accept constructive criticism, thrive in a collaborative team environment, and possess the ability to work efficiently under tight deadlines. Possess an in-depth understanding of social media marketing principles and a comprehensive knowledge of how different platforms operate to maximize the impact of our content. Ensure a consistent brand voice and visual identity across all media channels to maintain brand integrity and recognition.

Specific Knowledge & Skills:


Bachelor's degree or any degree in marketing, communications, multimedia, or a related field preferred. Experience in creating and managing engaging content, particularly in the form of reels and visual media, for social media platforms. Proficiency in using a camera is a must. Knowledge of graphic design software is preferred but not mandatory. * A portfolio showcasing successful social media campaigns and content creation is highly desirable.