This role is for individuals who want to build a long-term career in content, copywriting, and marketing. You will learn how writing drives visibility, engagement, and conversions--not just produce text. This role suits candidates who are curious, adaptable, and committed to continuous improvement.
About MaSs
MaSs is built on one core belief: marketing should directly support sales and business growth. We do not create content for noise, vanity metrics, or deadlines' sake. We create content that improves visibility, discoverability, influence, and conversion. Our work environment rewards people who think, learn, improve, and execute with intention. We value attitude over skill, because skill can be trained -- but curiosity, ownership, and drive cannot.
If you join MaSs, you are not joining a content team; you are joining a performance engine where writing is part of a larger strategy.
Who We Are Looking For (Read Carefully)
You want to understand audiences, psychology, marketing, and business -- not just write sentences.
You complete tasks on time, improve every piece, and look for how your work contributes to client outcomes.
You do not blindly follow a brief. You question, clarify, and aim to understand why the content is needed.
You use feedback as a tool to improve rather than something to defend against.
You want to build a long-term career, not a short-term job: If writing is just a "task" for you, this role will not fit. If writing is what you want to get great at, you will thrive here.
Strong grasp of English -- reading, writing, comprehension, and context
Typing speed of 50-60 WPM minimum (70+ preferred)
Self-driven learning -- you learn by doing, observing, practicing, not waiting to be taught
What You Will Do
Content Creation
You will create content that supports visibility and business outcomes across formats:
Blogs and articles
Website copy (services, homepages, landing pages)
Social media posts (LinkedIn, Instagram, Facebook)
Email newsletters and drip campaigns
Ad copy (Meta, Google, short-form scripts)
Hooks, headlines, captions, CTAs, taglines
Short-form video scripts and structured storylines
Content Improvement & Editing
Rewrite content to improve clarity, tone, structure, and engagement
Convert keyword-heavy drafts into meaningful, audience-first content
Edit content for flow, readability, and purpose
Tools & Efficiency
Use AI tools for structure and ideation
Use writing and SEO tools (Grammarly, Hemingway, SurferSEO)
Improve writing speed and thought process over time
Cross-Channel Voice Consistency
Maintain uniform brand voice across websites, ads, blogs, and social
Adapt tone instantly based on platform and audience
What We Do NOT Want
Writes only when inspired
Sees writing as a task, not a skill
Wants comfort, repetition
Is defensive about feedback
Cannot adjust tone, structure, or style across channels
Wants a standard 9-5 job with minimal thinking
Who Will Succeed Here
Learns fast
Thinks deeply
Questions assumptions
Works with discipline
Is genuinely curious about the world
Wants a meaningful career, not a job
Takes responsibility for outcomes, not just output
This role is designed for individuals who want to become high-quality writers with strategic thinking. If you want to learn deeply, think sharply, and produce content that creates measurable outcomes, you will excel here.
Job Type: Full-time
Pay: ?15,000.00 - ?25,000.00 per month
Ability to commute/relocate:
Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
What is your average typing speed in words per minute (WPM)?
Experience:
Copywriting: 2 years (Preferred)
Language:
English (Preferred)
Location:
Ernakulam, Kerala (Preferred)
Work Location: In person
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