Job Description

Job Title: Content & Performance Marketing Strategist

Industry: Marketing / Creative Agency

Location: Banglore

Experience: 1-4yrs experience

Role Overview

We are looking for a strategic and execution-focused Content & Performance Marketing Strategist to lead multi-brand campaigns for agency clients. This role requires strong ownership of strategy, performance, and client outcomes across content and paid media initiatives.

Key Responsibilities

Client Strategy & Planning

Own content and performance marketing strategies for multiple client accounts Translate client business goals into scalable content and paid media plans Conduct audience research, competitor analysis, and funnel mapping Present strategies, plans, and performance insights to clients
Content Strategy & Execution

Plan content across social media, blogs, landing pages, and ad creatives Build monthly content calendars aligned with campaign objectives Collaborate with creative, design, and video teams to deliver high-performing assets Ensure content consistency with brand voice and positioning
Performance Marketing

Manage and optimize paid campaigns across Meta, Google, YouTube, and LinkedIn Define budgets, KPIs, and performance benchmarks for each client Run A/B tests on creatives, audiences, and copy Continuously optimize for leads, conversions, and ROI
Analytics & Reporting

Monitor daily performance and identify optimization opportunities Prepare performance reports, insights, and actionable recommendations Use data to guide creative and media decisions
Agency Collaboration

Work closely with account managers to meet client expectations and timelines Support new business pitches with strategy inputs and case studies Maintain high standards across deliverables and client communication
Requirements

Proven experience in an agency environment managing multiple clients Strong understanding of content funnels and paid media strategy Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads Data-driven mindset with strong analytical skills Excellent presentation and client communication skills
Preferred

Experience working with startups, D2C, or B2B clients Knowledge of SEO, CRO, and landing page optimization Familiarity with tools like GA4, Meta Business Manager, Google Ads
What We Offer

Exposure to diverse brands and industries Fast-paced agency environment with growth opportunities Ownership of strategy and measurable impact Competitive compensation and performance incentives
Job Type: Full-time

Pay: ₹20,000.00 - ₹60,000.00 per month

Work Location: In person