Job Description

Overview:Data is money in this new age digital world, and Consumer-centricity has never been more critical to Pepsico. Keeping both these in mind, Pepsico wants to internalise all data requirements without losing focus on the pulse of consumers. This gave rise to Pepsicos Hyderabad Global Business Centre, which supports Global businesses towards understanding data and consumers betterPepsicos Hyderabad Consumer Insights team in-house 4 broad capabilities, i.e. Brands and Communications, Social Listening and Always On Engine, Product and Data Strategies and last but not the least InnovationsThis role is that of a generalist, wherein the individual will be required to have all-around knowledge about communication testing, innovation testing, along with brand tracking.Later, depending on the requirement, the role may turn into a specialist role as well.This role will be part of the capability team and will be required to work with global and sector teams to develop capabilities, best practices, trainings, roll out, and provide subject matter expertise to S&T and sector teamsWhat will the role provide to the candidate?

• An overview of a humongous organisation, i.e. Pepsico. This will help broaden the horizon in the F&B category, right from snacks to CSDS to juices to breakfast cereals to sparkling water, to better future products and many more
• Opportunity to influence new innovations in the market
• Learn to generate insights faster, better and with agility
• Opportunity to develop newer testing tools
• Develop a meta-analysis
• Global market exposure

Responsibilities:Responsibilities:

• Individual contributor role
• S&T Capability custodian Subject matter expert of the capability
• Change Management
• Participate in the development of new innovative testing tools
• Brand Equity Tracking
• Campaign/Ad testing

Accountabilities:

• Support project-based storytelling and recommendations provide objective, expert perspective (so what, why and what to do synthesis) to Sector Insights teams across the globe
• Gain expertise on the Ada tools support on methodology/interpretation enquiries and answer sector, S&T and BU questions and provide analytical support as needed
• Winning stakeholder trust by showing understanding business context
• Support expansion of tools to new markets and categories via developing and maintaining training materials, and collection of necessary inputs to ensure robust setup and adherence to global best practices
• Support the Global capabilities team on project admin/setup/data management as necessary
• Generate and evangelise CI capability across the organisation

Qualifications:

• 7-8 years of experience in quantitative market research, ideally with prior experience in innovation testing (IPSOS / BASES), Brand tracking (Kantar) and Ad testing (Link)
• Existing research methodology knowledge, experience in giving actionable business recommendations based on learnings/synthesis of data
• Good analytical, communication and project management skills. Fluent in English spoken and written.
• Experience of working with global, regional and local insights professionals is a plus

PepsiCo