Job Description

About the job Communications Specialist (Digital)
Position: Communications Specialist (Digital)
Location: New Delhi, India
Position Overview:
We are looking for a strategic and results-driven candidate to lead and manage our digital outreach efforts across social media, web properties, and partnerships. The ideal candidate should have a solid understanding of web development, SEO, and digital communications, with a proven ability to analyze data, liaise with third-party vendors, and adapt to the ever-evolving digital landscape. The individual should be solution-oriented, impact-focused, and committed to adhering to deadlines.
If you excel at content dissemination and enjoy diving deep into data analytics, we want to hear from you. If you're passionate about making sustainability a mainstream conversation through effective communication, we would love for you to join our team.
Key Responsibilities:
Digital Strategy & Content Dissemination:

• Lead and strategize the digital content dissemination plan across all platforms.
• Manage a dynamic team including Social Media Associates, Web Managers, and Design Associates.
• Conceptualize and lead campaigns aimed at humanizing climate change and sustainability issues.
• Drive data-backed, impact-focused communication strategies.

Website Management & Optimization:

• Lead the revamp of the official website to enhance user experience and engagement.
• Collaborate with the team and SEO partners to optimize website performance and increase reach.

Social Media Strategy:

• Develop and execute tailored social media strategies across LinkedIn, Twitter, Instagram, and other emerging platforms.
• Reimagine and manage the brand's voice on digital platforms.

Collaboration with External Partners:

• Liaise with SEO partners and agencies to expand the digital reach and improve online visibility.
• Coordinate with third-party vendors (designers, printers, photographers, videographers) to ensure timely delivery of high-quality digital outputs.

Creative Content Development & Innovation:

• Brainstorm and collaborate on creative content ideas for digital platforms.
• Lead end-to-end digital projects, ensuring seamless execution and maximum impact.
• Stay informed on the latest digital trends and emerging platforms to continuously evolve our strategies.

Paid Digital Marketing Campaigns:

• Implement paid digital marketing campaigns on Google, social media, and other relevant platforms to maximize visibility and engagement.

Event Support & Cross-functional Collaboration:

• Provide on-ground support for digital engagement during events.
• Assist the Outreach team with additional tasks as needed.

Qualifications:

• Master's degree in Communications, Digital Marketing, or related fields (or a Bachelor's degree in Computer Science Engineering).

Experience:

• 6-10 years of experience in digital strategy, digital marketing, or a related role.

Skills & Competencies:

• Excellent communication and collaboration skills.
• Strong project management skills, with an ability to work under pressure and meet deadlines.
• Exceptional attention to detail with a deep understanding of digital trends and analytics.
• Expertise in SEO and digital media analytics tools.
• Proficiency in digital content development and content marketing strategies.
• Strong storytelling ability to craft compelling narratives for diverse audiences.

Desired Skills:

• Experience in managing teams and collaborating with agencies.
• Familiarity with HTML, CSS, Drupal, WordPress, and other CMS platforms.
• Creative, out-of-the-box thinking on digital communications and engagement strategies.
• Solid grasp of advertising strategy and its application in digital media.