Job Description

Job Title: Communications Specialist (Campaigns)

Location:

Pune

Reports to:

Communications Head

Experience:

2+ years

About the Role

We're looking for a creative and analytical communicator who can strengthen our digital presence across platforms. The ideal candidate will plan and manage online campaigns, craft engaging content and visuals. This role combines strategic thinking with hands-on execution, perfect for someone who enjoys both storytelling and data.

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Key Responsibilities:

Digital Campaigns

Plan, execute, and optimise digital ad campaigns on platforms such as

LinkedIn, Meta (Facebook/Instagram), and Google

. Build audience segments and track performance using analytics dashboards. Coordinate with teams to align campaigns with organisational communication goals.

Content Development

Write and edit

social media posts, blogs, newsletters, and website content

. Ensure brand consistency and a clear, engaging tone across platforms. Support storytelling initiatives that highlight fieldwork, research, and on-ground impact.

Design & Visual Communication

Create

basic digital creatives, infographics, and short videos

using tools like Canva and VEED.io. Work with a team to conceptualise visuals for campaigns.

Analytics & Reporting

Track performance of campaigns and organic posts. Prepare monthly analytics reports and recommend improvements based on insights.

Cross-Team Collaboration

Support communication needs across projects and partnerships. Coordinate with programme and fundraising teams to develop targeted outreach materials.

Skills & Qualifications

2+ years of experience in

digital communications, marketing, or media

, with proven results from managing campaigns. Digital marketing certifications are a plus. Strong writing and editing skills in English. Hands-on experience with

LinkedIn Campaign Manager, Meta Ads, or Google Ads

. Familiarity with

social media scheduling and analytics tools

is a plus (e.g., Buffer, Hootsuite, Sprout Social). Working knowledge of

Canva

for design. Basic understanding of

SEO and web analytics

is a plus. Creative thinker who's detail-oriented and comfortable juggling multiple projects.

To Apply:

Write to careers@wotr.org with an updated CV with the subject line 'Communications Specialist (Campaigns)', and fill the Google Form: https://forms.gle/p1fShJ8rA8asas1NA