Bosch Global Software Technologies Private Limited
is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 27,000+ associates, it's the largest software development center of Bosch, outside Germany, indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US, Europe and the Asia Pacific region.
Roles & Responsibilities :
The
Communication and Marketing Specialist
will be responsible for driving strategic communication, marketing, branding, and engagement initiatives for
BGSW Hyderabad
. The role requires strong communication capabilities, B2B marketing experience, and excellent stakeholder and project management skills.
Drive all
marketing and communication activities
for BGSW Hyderabad.
Strategize, plan, and execute
internal and external branding programs
.
Manage
agencies, media partners, and external vendors
in collaboration with central marketing.
Lead
social media marketing
, ensuring consistency and alignment with corporate identity.
Conceptualize and execute
internal events, external engagements, and leadership communication formats
.
Engage with
industry bodies
for events, awards, and thought-leadership opportunities.
Build and maintain a library of
marketing content
- pitch decks, case studies, videos, whitepapers, etc.
Create and deliver
marketing collateral
for events and communication needs.
Lead
University Branding
initiatives across key institutions and talent pipelines (Campus-to-Corporate).
Manage
digital governance metrics
- website analytics, social media mentions, brand impact studies.
Qualifications
Educational qualification:
B.E
or
MBA or master's in communication / marketing / mass communication
Experience :
3-5 years of experience in
B2B / B2C/ IT / Telecom /
industries
Demonstrated ability to use
data and metrics
to evaluate brand and communication effectiveness
Ability to work in a
fast-paced, detail-oriented
environment
Creative, analytical, and able to conceptualize visual and written brand formats
Mandatory/requires Skills :
Proficiency in either of the below design & marketing tools: