Job Description

The Regional Commercialization Manager will lead local go-to-market (GTM) execution to grow market share and accelerate customer adoption across the product portfolio. This role partners closely with Sales, Commercialization, Product, Pricing, Sales Ops and other cross- functional teams to localize global programs, enable the field, prioritize market investments and capture regional voice of customer and market intelligence.

Key Responsibilities.

Develop and execute the local marketing strategy and GTM plans that enable Sales to gain market share and increase adoption across the portfolio. Serve as the regional point of contact for the Sales organization and Commercialization Manager/Lead; proactively support the field, remove blockers and coordinate cross-functional resources. Localize global collateral, campaigns and playbooks--adapt messaging, assets and tactics to meet regional buyer needs, regulatory and cultural requirements. Support the entire product portfolio in-market; engage Product teams and subject-matter experts when deeper technical or product expertise is required for sales enablement or buyer conversations. Evaluate event and in-market investments; recommend, prioritize and sign-off on appropriate regional activities based on ROI and objectives. Own the regional Total Addressable Market (TAM) view and partner with Sales Operations on opportunity analysis to prioritize segments, accounts and motions. Partner with Pricing and Sales on regionalization of pricing structures; propose promotions or one-time pricing (following Delegation of Authority/DOA for approval and activation) to stimulate demand and support sales close. Capture, synthesize and share regional insights and market-specific intelligence (voice of customer, competitor activity, channel feedback) to influence product, pricing and global marketing decisions. Create sales-ready collateral, enablement materials and playbooks to ensure rapid activation of marketing programs by the field. Track and report on regional marketing performance (pipeline influenced, adoption rates, event ROI, win rates); iterate and optimize tactics to meet goals. Ensure regional activities comply with brand guidelines, legal, regulatory and corporate approval workflows.

WHO YOU ARE (Qualifications)

Bachelor's degree in Marketing, Business, Communications or related field (or equivalent experience). 5+ years of B2B marketing experience, with at least 2 years in a regional or field-facing role supporting sales. Demonstrated experience localizing global campaigns and assets for market fit. Strong cross-functional collaboration skills--experience working with Sales, Product, Pricing and Sales Ops. Analytical skills with experience in TAM analysis, opportunity prioritization and performance measurement. Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo) and strong Excel/PowerPoint skills. Excellent written and verbal communication skills; ability to create compelling sales collateral and executive-level updates. Comfortable working in a fast-paced environment and managing multiple priorities.

Preferable

Experience in convenience retail or with enterprise product portfolios. MBA or advanced degree. Experience managing products, marketing strategy or customer relationships. Familiarity with regional regulatory/compliance considerations and localization best practices. Fluency in local language(s) in addition to English.

Outcomes and Deliverables

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Increased regional market share and product adoption in prioritized market segments. Pipeline influenced and revenue attributable to regional marketing programs. Time-to-activation for localized programs and enablement materials. Measurable promotion ROI and campaign performance improvements. Quality and actionability of regional market intelligence shared with Portfolio leaders.

Competencies

Strategic thinking and commercial acumen. Strong stakeholder management and influence. Results orientation and data-driven decision making. Customer empathy and voice-of-customer translation. Project management and attention to detail.

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WHO IS GILBARCO VEEDER-ROOT

Gilbarco Veeder-Root, a Vontier company, is the worldwide technology leader for retail and commercial fueling operations, offering the broadest range of integrated solutions from the forecourt to the convenience store and head office. For over 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support, and proven reliability. Major product lines include fuel dispensers, tank gauges and fleet management systems.

WHO IS VONTIER

Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at www.vontier.com.

At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.

Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.


Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.

Together, let's enable the way the world moves!