Job Description

Key Skills & Qualifications:

B2B Marketing Expertise

: Deep understanding of B2B marketing strategies, focusing on lead generation, nurturing, and converting business clients. Familiarity with how marketing and sales work together in a B2B context (longer sales cycles, relationship building, etc.).

Campaign Management

: Hands-on experience in developing, executing, and optimizing marketing campaigns specifically for B2B products or services. Expertise in using data-driven insights to optimize campaigns for better results (e.g., more qualified leads, higher conversion rates).

Sales and Marketing Alignment

: Strong understanding of sales goals and processes, ensuring marketing strategies directly support and align with the sales pipeline. Ability to coordinate with the Sales Director to adjust campaigns according to sales targets, market feedback, and business goals.

CRM and Marketing Automation

: Proficiency in CRM tools (Salesforce, HubSpot, etc.) for tracking leads and ensuring smooth handoffs between marketing and sales teams. Experience with marketing automation tools (e.g., Marketo, Pardot) to streamline lead nurturing and follow-ups.

Collaboration with Sales Teams

: Directly collaborating with the

Sales Director

to align marketing campaigns with sales objectives, ensuring both teams are on the same page for lead generation and conversion strategies. Regular communication with sales teams to gather insights on the quality of leads and provide marketing assets (e.g., email templates, presentations) for the sales team.

Data Analysis & Reporting

: Ability to analyze and report on campaign performance, especially in terms of how well leads generated by marketing are converting through the sales pipeline. Proficiency in using tools like Google Analytics, HubSpot, or Salesforce to monitor and measure KPIs (key performance indicators) like ROI, lead quality, and conversion rates.

Strong Communication Skills

: Ability to present campaign performance, insights, and recommendations clearly to both marketing and sales leadership. Strong written and verbal communication to collaborate with various stakeholders, including the Sales Director and other departments.

Cross-Department Collaboration

: Collaborate with other departments such as product, customer success, and content teams to ensure the marketing materials and campaigns are aligned with broader business objectives. Foster good communication between the marketing and sales teams to ensure both teams are working together toward a unified goal.

Ideal Background:

2+ years of experience

in

B2B marketing

, with hands-on campaign management experience and a strong understanding of sales processes. Prior experience in working

directly with sales teams

(specifically Sales Directors or senior sales leadership) to align strategies and optimize lead generation. Solid understanding of

CRM tools

(like Salesforce, HubSpot) and

marketing automation platforms

. Strong

analytical skills

to assess the effectiveness of campaigns and optimize based on feedback from both sales and marketing performance metrics. Experience in working with

longer sales cycles

and

relationship-building

aspects of B2B sales.

Additional Traits:

Proactive Problem-Solving

: Able to anticipate potential roadblocks and work with the Sales Director to find solutions.

Leadership

: Ability to coordinate and lead cross-functional teams.

Attention to Detail

: Ensuring that campaigns and communication align with sales goals and market needs.

About Brysa:

About Us:

At Brysa(Ombra Limited), we lead digital transformations in media, green technology, and BFSI by integrating Salesforce solutions enhanced with AI. Our tailored approaches align with specific industry needs, ensuring effective transformations.

Job Type: Full-time

Pay: ₹8,086.00 - ₹40,258.09 per month

Benefits:

Health insurance Provident Fund
Work Location: In person