PS Group is a Kolkata-based real estate developer with a history spanning over three decades, known for completing numerous projects across India, with a focus on quality, trust, and sustainability. Founded in 1985 by Pradip Kumar Chopra and Surendra Kumar Dugar, the company is recognized as one of East India's leading real estate firms. The group's flagship company, PSGRPL, was incorporated in 1988 and has a reputation for delivering projects on time and is involved in residential, commercial, and retail projects.
Key Responsibility Areas (KRA) - Manager: Sales (Commercial Properties)
Objective:
To
drive commercial real estate sales and leasing performance
across assigned assets, ensuring the achievement of financial targets, maximum client satisfaction, and optimized inventory utilization through strategic planning, robust partner engagement, and proactive market intelligence.
The Manager - Sales & Leasing (Commercial Properties) is responsible for:
Outright sale and leasing of commercial and retail spaces.
Managing investor, corporate, and retail client relationships.
Overseeing channel partner and IPC (international property consultant) engagement.
Coordinating with marketing, legal, and CRM teams for seamless transaction closure.
Monitoring market trends, competitor activity, and pricing strategy.
KRA
1. Revenue Generation & Deal Execution
Drive
project-wise and overall
sales and leasing revenue targets
on a monthly and quarterly basis.
Maintain a
balanced sales portfolio
across investment sales, corporate leasing, and retail sectors to mitigate market risk.
Optimize
inventory utilization and
rental yield
by regularly analyzing unsold units, active negotiations, and market dynamics.
Formulate and execute dynamic pricing and negotiation strategies
based on competitive analysis and real-time demand.
Lead
the development of compelling commercial project
pitch narratives
(USPs, positioning, rate card, ROI analysis).
Guarantee full compliance
with RERA, HIRA, and internal governance guidelines for all transactions.
2. Market Analysis & Strategic Planning
Generate
quarterly, in-depth
commercial market reports
(supply, demand, absorption, rental trends, vacancy rates) for senior management.
Lead competitor benchmarking
across pricing, occupancy, and lease/sale terms to maintain market advantage and inform strategy.
Proactively identify
emerging business districts and high-potential investment micro-markets for future developments.
Provide
strategic input for management
on feasibility analysis and sales strategy formulation for new commercial projects.
Collaborate with Marketing
to optimize lead generation campaigns, digital presence, and collateral development.
3. Partner & Corporate Relations
Establish and manage
a high-performing network of commercial real estate brokers, IPCs, and leasing agents.
Host
quarterly engagement events (CP meets, property showcases) for brand immersion and pipeline building.
Track and analyze
Channel Partner performance using key metrics (conversion rate, deal value, active listings) to ensure productivity.
Cultivate direct relationships
with key corporate real estate heads, tenant representatives, and institutional investors.
Ensure timely and accurate dissemination
of inventory, pricing, and promotional updates to the entire partner ecosystem.
4. Client Lifecycle & Experience
Lead the client engagement cycle
from initial contact to closure, focusing on understanding complex space and budget requirements.
Conduct high-stakes client negotiations and corporate presentations
, driving deals to successful closure.
Oversee client coordination
during the fit-out and possession stages, minimizing friction for sold/leased units.
Achieve exceptional client satisfaction
ratings through professional conduct and responsive issue resolution.
Grow the business pipeline
by generating referral and repeat transactions through service excellence and relationship management.
5. Financial Management & Reporting Integrity
Produce comprehensive monthly, quarterly, and annual performance reports
detailing sales and leasing velocity.
Manage and maintain accurate MIS
for inventory status, collections, and the sales pipeline.
Analyze and validate deal profitability and rental yield
for every transaction prior to final closure.
Ensure timely creation and accuracy
of all financial documentation (cost sheets, proposals, commercial term sheets).
Support Finance
in timely revenue recognition and commission validation processes.
6. Process Optimization & Team Leadership
Streamline cross-functional coordination
with CRM, Legal, Marketing, and Design teams to ensure a fluid, end-to-end client journey.
Enforce rigorous discipline
in CRM data management (e.g., Salesforce) for all leads, follow-ups, and conversion stages.
Lead, mentor, and conduct performance reviews
for junior team members or associates, fostering a high-performance culture.
Proactively identify and resolve
process bottlenecks impacting transaction closure timelines.
7. Innovation & Strategic Growth
Provide strategic input
to design and development teams on commercial asset planning, design, and product positioning.