Job Description

Experience: 2-3 years (min. 2 years hands-on) o Location: Chennai o Function: E-commerce + Omni-channel Media Buying
Role Purpose
Own product feed health and marketplace revenue while leading end-to-end media buying across programmatic (DV360/TTD), OTT/CTV, display/video, search/shopping, social, audio, DOOH/OOH, and managed TV/radio/print--from planning and negotiation to trafficking, verification, optimization, and measurement.
Key Responsibilities
1) E-commerce Feeds, Listings & Marketplaces
Build/optimize Google Merchant Center feeds (titles, GTIN/MPN, taxonomy, shipping/tax); fix disapprovals & policy flags; use rules/supplemental feeds.
Manage Amazon, Flipkart, 1mg catalogs: A+ content, variations, reviews/Q&A, pricing/deals, Buy Box strategy.
Align inventory/price with Ops; plan sale events, coupons, bundles; PDP CRO (image stacks, bullets, comparison tables, FAQs).
2) Media Buying (Digital + Traditional)
Programmatic Display/Video/CTV: Open auction, PMPs, PG; VAST/VPAID; CTV supply planning.
Search/Shopping/Commerce: Google Search, Shopping/Performance Max, retail media (Amazon/Flipkart).
Paid Social: Meta, YouTube, LinkedIn (if B2B), TikTok (policy-dependent).
Audio: Spotify/JioSaavn (self-serve or I/O).
DOOH/OOH & Print/TV/Radio: Plan, negotiate, raise I/Os, track proofs of performance.
Set budgets, flighting, Reach/Frequency/GRP plans, rate negotiation, value-adds & make-goods.
3) Ad Ops, Brand Safety & Measurement
Trafficking via CM360 (or equivalent): creatives, tags, macros; naming conventions; frequency caps, geo/dayparting.
Verification: Implement IAS/DV/Moat for viewability, IVT, brand suitability (GARM tiers, block/inclusion lists).
Attribution & lift: geo-holdouts, conversion lift studies; MMM/MTA literacy; incrementality mindset.
4) Optimization & Analytics
Bid/budget pacing, SPO, audience overlap control, creative rotations, negative keywording, query sculpting via feeds.
Build SKU-level P&L and dashboards (ROAS, TACOS, CPM/CPV/VCR, viewability, IVT, effective frequency).
Run structured A/B tests; maintain media calendar & test log.
Requirements
Tool Stack (You must already use most of these)

• DSPs: Google DV360, The Trade Desk (TTD), Amazon DSP (nice).

• Ad Server/Trafficking: Campaign Manager 360 (CM360), Floodlight.

• Verification: Integral Ad Science (IAS), DoubleVerify (DV), Moat.

• Search/Commerce/Social: Google Ads (Search/Shopping/PMax/YouTube), Amazon Ads, Flipkart Ads, Meta Ads.

• DOOH/Audio: Vistar (DOOH) or equivalent; Spotify Ad Studio.

• E-com/Feeds: Google Merchant Center, feed rules/supplemental feeds; Shopify product/metafields, bulk editors.

• Analytics: GA4, Looker Studio, GSC; Sheets/Excel (QUERY, INDEX-MATCH, PIVOT, REGEX); Tag Assistant, Pixel Helpers.

Certifications (Preferred)

• IAB Digital Media Buying & Planning

• Google Marketing Platform: DV360 & CM360

• Google Ads (Shopping/Search/Video), Amazon Advertising

• GA4 Certification

• IAS/DV brand safety modules (nice to have)

Must-Have "2+ Years Hands-On" Experience (Hard Screen)

• Programmatic: Planning, launching, and optimizing in DV360 or TTD (audiences, PMPs/PG, pacing, VCR, viewability, brand safety).

• Ad Ops: Trafficking in CM360 (floodlights, frequency, naming, QA).

• Verification: Applying IAS/DV/Moat and acting on viewability/IVT reports.

• Shopping/Commerce: Managing GMC feeds and running Shopping/PMax; marketplace ads (Amazon/Flipkart).

• Planning/Negotiation: Building reach/frequency/GRP plans; negotiating rates/I/Os for at least one of DOOH/OOH/print/radio/TV.

Skills Required