Job Description

About the Role

We are looking for a

Growth & Lead Generation Executive

to support our growth initiatives through

LinkedIn outreach

and

Cold Email Marketing

. The role involves researching prospects, building targeted lead lists using industry tools, executing personalized outreach campaigns, and tracking performance to generate consistent and qualified B2B leads for our Data APIs and Web Scraping.

Key Responsibilities

Identify target industries, companies, and key decision-makers

Research prospects and build verified B2B lead lists using LinkedIn and lead generation tools

Segment lead lists based on role, industry, company size, and business needs

Execute LinkedIn outreach and cold email campaigns (connection requests, emails, follow-ups)

Write, personalize, and optimize cold email and LinkedIn message copies

Manage outreach campaigns using tools like LinkedIn Sales Navigator, Apollo, or similar platforms

Follow up with prospects to improve response and conversion rates

Ensure lead quality, relevance, and data accuracy

Monitor campaign performance (open rates, reply rates, engagement metrics)

Required Skills & Qualifications

Prior experience in B2B lead generation.

Hands-on experience or working knowledge of cold email marketing tools

Familiarity with lead research and enrichment tools such as Apollo, Sales Navigator, or similar

Good understanding of LinkedIn outreach and B2B prospecting

Ability to write clear, concise, and conversion-focused email and LinkedIn messages

Strong research and data validation skills

Analytical mindset with comfort in tracking outreach metrics and reports

Freshers Welcome

Freshers with strong interest in B2B lead generation, cold emailing, and LinkedIn outreach are encouraged to apply

Candidates who are eager to learn outreach tools, messaging strategies, and performance tracking will be considered

Job Types: Full-time, Permanent, Fresher

Pay: ?15,000.00 - ?45,000.00 per month

Benefits:

Provident Fund
Work Location: In person