Job Description

What we are looking for : - CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, influencer marketing, affiliate marketing and customer/partner marketing.Responsibilities : - Develop and implement a cohesive brand & marketing strategy to increase awareness & interest generation- Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results- Develop high-performing funnel and funnel management- Set current and long-term goals for internal teams- Design and review the Marketing department\'s budget- Build relationships with media and stakeholders through creative PR strategies- Build, manage and coach a high-performing marketing team and forecast hiring needs- Conduct market analysis to identify challenges and opportunities for growth- Provide guidance and ideas to organize effective marketing events- Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results- Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes- Help create a fun, high-energy work environment- Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategiesWhat we expect : - 5+ years of experience in the marketing domain preferably fast growing Startups.- Demonstrable experience designing and implementing successful marketing campaigns- Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, influencer marketing & affiliate marketing- Strong quantitative mindset & data driven approach to marketing- Handled large scale monthly digital marketing budgets- Understanding of the crypto marketing & DeFi ecosystem will be an added advantage- Passionate, Self-driven and ability to thrive in a startup environment- Excellent communications & presentation skills- Open to working on-site from our Chennai office (We want to work alongside you!)About Us : - CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.- It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses. Website : https://www.coinfantasy.ioBenefits : - Competitive Salary- An opportunity to take up the Marketing Leadership role in a fast-growing company - Practically unlimited professional and career growth opportunities (ref:updazz.com)

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