Job Description

About Profitto MarketingProfitto Marketing is a fully remote digital marketing agency based in Utah, USA. We specialize in delivering innovative and results-driven marketing solutions to clients across diverse industries, including language services, travel and hospitality, cloud services, and DEI training. Our mission is to transform our clients' visions into thriving digital realities, offering strategies tailored to their unique needs and objectives.Search Engine Optimization (SEO): Enhancing online visibility and driving organic growth with precision and strategyPaid Advertising: Crafting and executing campaigns that attract the right audience through targeted, impactful adsSocial Media Management: Building vibrant online communities and fostering meaningful engagementContent Marketing: Developing compelling, conversion-focused content that resonates with audiencesBranding & Design: Shaping memorable brand identities with innovative design and strategic visionUI/UX Design: Creating seamless and intuitive user experiences that captivate and retain usersOur approach is rooted in open communication, trust, and a shared commitment to achieving success for our clients and our team.Overview of our Ideal CandidateWe are currently seeking a passionate, data-driven SEO Specialist to join our close-knit and collaborative team. Our culture is built on mutual respect, shared goals, and the drive to deliver exceptional results. As the SEO Analyst, you will play a pivotal role in enhancing organic growth, improving search engine rankings, and optimizing the digital presence of both our brand and our clients' brands.Role ResponsibilitiesSEO Strategy Development- Develop and implement comprehensive SEO strategies tailored to the unique business objectives of Profitto Marketing and its diverse clients- Conduct in-depth keyword research to uncover high-value opportunities for both our brand and clients, ensuring alignment with target audiences and industry trendsOn-Page SEO- Optimize website structures, metadata, internal linking, and content for improved search engine visibility across Profitto's digital platforms and clients' websites- Ensure all content, from blog posts to landing pages, is meticulously optimized for target keywords and delivers an exceptional user experienceOff-Page SEO- Design and execute link-building strategies to enhance domain authority for both Profitto and client websites, focusing on acquiring high-quality and relevant inbound links- Regularly monitor and assess backlink profiles, ensuring the credibility and relevance of all inbound linksTechnical SEO- Conduct comprehensive website audits for both internal and client sites to identify and address technical issues such as crawl errors, page speed optimization, and mobile usability- Optimize site architecture for improved crawlability and indexing, ensuring adherence to SEO best practicesContent Optimization- Collaborate with content teams to produce SEO-friendly articles, blogs, and landing pages that drive organic growth for Profitto and its clients- Identify content gaps and recommend new topics to enhance visibility and engagement across all digital platformsPerformance Monitoring- Monitor, analyze, and report on website performance metrics for both Profitto and its clients using tools like Google Analytics, Google Search Console, and advanced SEO software (e.g., Ahrefs, SEMrush)- Continuously refine SEO strategies based on data-driven insights to achieve optimal resultsStay Updated- Keep abreast of the latest SEO trends, search engine algorithm updates, and best practices to maintain a competitive edge for both Profitto and its clients- Adapt strategies proactively to align with the evolving digital landscape and maintain top-tier search engine rankingsRequired Skill-Set- A minimum of one year of proven experience in the SEO domain.- Expertise in using SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).- Proficiency in Google Analytics, Google Search Console, and other web analytics tools.- Strong understanding of search engine algorithms, ranking factors, and best practices.- Excellent analytical and problem-solving skills.- Strong communication skills for collaborating with cross-functional teams.- Ability to manage multiple projects and meet deadlines.- Experience with local SEO and optimizing Google Business Profiles.- Familiarity with PPC campaigns and how they align with SEO.How to ApplyTo apply, please complete the application form (ref:updazz.com)

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